BEAUTY CARE

Dr. Miracle’s rolls out Follicle Healer collection

BY Allison Cerra

NEW YORK Dr. Miracle’s is expanding its distinctive line of hair care products with the introduction of its new Follicle Healer collection.

The line is formulated to go beyond the scalp to penetrate the roots of all hair types without breaking the budget, the company said.

The collection includes:

  • Dr. Miracle’s Follicle Healer pomade: Fortified with tea tree, almond, coconut, and safflower oil and shea butter, rebuilding and nourishing the follicle for optimum growth
  • Dr. Miracle’s Follicle Healer creme: Fortified with shea butter, vitamins A, E, C & B3 plus tea tree and jojoba oil for deep follicle conditioning producing super soft hair and a healthy scalp
  • Dr. Miracle’s Follicle Healer hydrating oil: Fortified with tea tree, jojoba, and castor oil. Also contains shea butter and soy protein to condition and strengthen the follicle, leaving hair healthy with super shine
  • Dr. Miracle’s Follicle Healer deep conditioning treatment: Fortified with tea tree oil, aloe vera gel, soy protein and vitamins E, B3 and C which boosts follicle and scalp health leading to beautiful, soft, shiny hair.

The products range from $1.59 to $4.99 and can be found in beauty supply stores and retail nationwide this month.

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EcoStore USA promotes products at Duane Reade locations

BY Allison Cerra

AUBURN HILLS, Mich. EcoStore USA is bringing its “ecovisors” to Duane Reade stores in New York City.

Just five months after the company launched an exclusive line in Duane Reade locations, EcoStore USA representatives will give out 200,000 baby moisturizer samples that include a $1-off, in-store coupon at 200 select Duane Reade drug stores. The promotion is part of Duane Reade’s efforts to offer safer, healthier products to its customers.

“We are very pleased to be able to help meet New Yorkers’ growing interest in eco-friendly products, and are delighted with our customers’ response to EcoStore’s superb eco-friendly product line,” said Joe Magnacca, president of Duane Reade. “EcoStore’s latest efforts to advise our shoppers on buying green products for their babies is just one example on how effectively we have teamed up with this exciting new brand to help better serve New Yorkers.”

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Inter Parfums inks deal with Betsey Johnson

BY Antoinette Alexander

NEW YORK Inter Parfums has entered into an exclusive agreement with New York designer Betsey Johnson, under which Inter Parfums will design, manufacture and sell fragrance, color cosmetics and personal care products under the Betsey Johnson brand.

The agreement, which runs through Dec. 31, 2015, encompasses both direct sales to global Betsey Johnson stores and e-commerce site, as well as a licensing component, enabling Inter Parfums to sell these fragrance and beauty products to specialty and department stores as well as other retail outlets worldwide.

“Betsey Johnson fashion is forever feminine, sometimes whimsical, but always recognizable. We envision building an upscale fragrance and beauty enterprise around the qualities that have defined and redefined the Betsey Johnson label for [more than] 30 years,” stated Andy Clarke, president of Inter Parfums USA specialty retail division. “Our first product launch under the Betsey Johnson brand will be in August 2010 with a new take on the designer’s vintage fragrance exclusively for Betsey Johnson stores and a select retailer, as well as a new fragrance collection next year.”

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