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Dr. Miracle’s revamps line to evolve beyond hair repair

BY Antoinette Alexander

NEW YORK — Ethnic hair care brand Dr. Miracle’s is evolving beyond hair repair positioning and driving the brand forward with a relaunch comprised of multitiered innovation initiatives and updates to formulas, packaging and advertising.

“First and foremost, we’ve increased our understanding of our consumer, learning more about why she likes our brand and why she uses our products. The answer: Our products have helped her repair her hair. So, she knows, first-hand, that our products work,” said Dr. Miracle’s CEO Randy Zeno, referring to the brand’s current positioning. “Our new direction will build on these findings to show her that in addition to helping her get healthy hair, Dr. Miracle’s can help her keep it healthy and beautiful."

According to the manufacturer, the most noticeable development will be the brand’s evolution of appearance at store level. The packaging redesign reflects Dr. Miracle’s’ efforts to increase consumer shopability. Recent studies show that consumers have trouble determining the optimum products to address their treatment and maintenance needs. Reinforcing product efficacy, as well as supporting consumer preferences, the new packaging design highlights product benefits, attributes and key ingredients. Other changes include an updated brand logo and a new milder, citrusy product aroma. The well-known tingling sensation remains.

In the addition, Dr. Miracle’s products have now been reformulated to include vitamins and natural ingredients, such as shea butter, aloe, coconut, jojoba and olive oils.

In addition to product development, the brand will be channeling this understanding of its consumer into a new advertising campaign, event outreach campaigns, marketing efforts, and digital programs.

The rollout of a new company website is anticipated for later this year, as well as the introduction of the first-ever official Dr. Miracle’s mobile application. 


“This is an exciting time for me to have joined the team. Within the past six months we’ve been busy behind the scenes repositioning, repackaging and reformulating. Now, we’re ready to show our consumers the evolution of Dr. Miracle’s with a new look, new products, new advertising, a new website, and new social media programs designed just for them. We’ve created a brand that truly celebrates our consumers as part of the family,” Dr. Miracle’s VP marketing Arnisha Hallett-Jones said.

New product developments include:

  • Edge holding gel ($5.49) — The new Edge holding gel is blended with jojoba oil, promising to create long-lasting hold for sleek styles.

  • Acai thermal protection styler ($5.99) — Formulated to protect hair from intense heat styling, the thermal protection styler is rich in acai berry extract for moisture as it adds shine.

  • Daily moisturizing lotion ($3.99) — Enhanced with a blend of jojoba and coconut oils, this daily moisturizing lotion is ideal for keeping hair strong, soft and manageable.

  • Conditioning shampoo ($5.99) — The conditioning shampoo is blended with olive, sweet almond and jojoba oils.

  • Leave-in conditioner ($5.99) — The leave-in conditioner is enriched with a blend of vitamins A, C, and E to help strengthen as it leaves hair soft, manageable, shiny and bouncy. Perfect to apply before roller setting or for maintaining a "wet-and-go" look.

  • Deep conditioner ($4.99) — Blended with jojoba oil and vitamins A and E, the deep conditioner revitalizes hair’s natural health, putting an end to breakage and dry scalp.

  • No-lye relaxer ($8.99) — Reformulated with three times more conditioning agents, the no-lye relaxer is made with essential proteins to help prevent breakage and strengthen strands while straightening. It also has vitamins A and E to promote healthy hair growth.

  • Oil sheen spray ($4.99) — Blended with shea butter and aloe, this spray conditions as it softens and adds shine.

  • Neutralizing shampoo ($5.99) — Blended with macadamia nut oil to provide hair and scalp with extra protection, the neutralizing shampoo is designed to be used with a no base crème relaxer. This neutralizing shampoo will restore moisture to the cuticle and provide conditioning benefits while completing the relaxer process. A special color alert tells users when the relaxer is completely rinsed from the hair.

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MTM center supported by pharmacy techs

BY Allison Cerra

WASHINGTON — A groundbreaking call center at the University of Arizona College of Pharmacy that delivers medication therapy management services to patients with chronic illnesses utilizes pharmacy technicians certified by the Pharmacy Technician Certification Board.

PTCB said that while pharmacists work directly with patients, their providers, and fellow community pharmacists — to ensure that patients receive optimal treatment while reducing the risk of adverse events and drug interactions — at the school’s Medication Management Center, pharmacy technicians also are involved with supporting the MTM delivery process by scheduling patient appointments, gathering patient information, providing quality assurance reviews of patient and provider communications, conducting customer satisfaction surveys, and reporting outcomes.

The center has delivered MTM services to more than 400,000 Medicare beneficiaries across the country since 2006.

"Pharmacy technicians are integral members of our pharmacy team," Medication Management Center director Kevin Boesen said. "By expanding pharmacy technicians’ roles within the Center, pharmacists are able to spend more time working directly with patients and, as a result, we have witnessed significant improvements in medication compliance and overall patient health outcomes."

PTCB executive director and CEO Melissa Murer Corrigan added, "The model developed by the University of Arizona Medication Management Center is a great example of how integrated pharmacy teams positively benefit patients,. Certified pharmacy technicians continue to take on innovative roles that allow pharmacists to increase their involvement in direct patient care, which in turn, may reduce the overall cost burden on patients and the health care system."

For more information on the University of Arizona College of Pharmacy’s Medication Management Center, click here.


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Take Care Health Systems opens on-site medical center, pharmacy at Sanofi U.S. HQ

BY Antoinette Alexander

BRIDGEWATER, N.J. — Take Care Health Systems, which is owned by Walgreens, and Sanofi U.S. have announced the opening of a full-service medical center and on-site pharmacy at Sanofi’s U.S. headquarters in Bridgewater, N.J.

The Sanofi health center and pharmacy is operated by Take Care Health Systems and serves 2,600 employees in the Bridgewater area. Services include primary care, urgent care, laboratory services, preventive care, wellness, health screenings, patient education and disease management. In addition, the on-site pharmacy provides medication counseling, prescription transfers, automatic refills and OTC items.

The clinic and pharmacy will help employees achieve and maintain improved health outcomes by allowing them to manage their healthcare needs during the workday, and Sanofi will evaluate these outcomes to guide future decisions on employee wellness offerings.


“As a global healthcare company that is dedicated to solving health challenges, it is essential for us to know that we are doing everything we can to help our own employees and their dependents stay well,” stated Sanofi’s Judy O’Hagan, VP U.S. human resources. “By providing access to the broad range of healthcare services that will be made available through this health center and pharmacy combination, we will offer a cost-conscious, convenient approach to health care for our employees.”



In addition to the on-site clinic and pharmacy, the company offers a variety of health-and-wellness services at sites across the United States. Sanofi recently distributed vouchers to all U.S. employees and dependents for a flu shot, redeemable at any Walgreens throughout the country.



“Sanofi is a true innovator that continues to demonstrate a commitment to their employees by offering a robust array of health services at the worksite,” stated Peter Hotz, Walgreens group VP. “This is an example of a leading company working with Walgreens to deliver and develop innovative health services and worksite offerings that can drive improved patient outcomes, overall savings and happier and more productive employees."

Recent research has demonstrated that the face-to-face counseling and convenient access provided by the combination of an on-site pharmacy and full-service health center can drive a nearly 10% increase in medication adherence. Nonadherence is a significant health issue; up to 11% of hospital admissions can be attributed to nonadherence of medication therapy, and it currently costs an estimated $100 billion a year to the national healthcare system.


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