BEAUTY CARE

Dr. Miracle’s names new CEO

BY Antoinette Alexander

NEW YORK Ethnic personal care company Dr. Miracle’s has appointed former Reynolds Consumer Products executive Randy Zeno as its new CEO.

While at Reynolds Consumer Products, a provider of consumer food wraps and bags, Zeno served as interim president as the business transitioned from Alcoa to its new owner, the Rank Group. Prior to that, he was chief marketing officer for Reynolds Consumer Products. Zeno also brings leadership experience in the consumer products industry with such companies as Nabisco, Sara Lee, Cadbury Schweppes, International Home Foods and BirdsEye.

"I intend to leverage the strong capabilities our company possesses along with my background in growing companies toward building the Dr. Miracle’s brand into a personal care brand that better serves the needs of its devoted consumers," Zeno stated.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

P&G oral care brands tap Tiffani Thiessen to raise awareness about gum disease

BY Antoinette Alexander

NEW YORK Procter & Gamble’s Crest and Oral-B brands have kicked off National Gingivitis Awareness Month and partnered with Tiffani Thiessen, the star of "White Collar," to help educate consumers about the early gum disease, which affects more than 50% of American adults.

The brand also has introduced a new member to the Crest Pro-Health family: Crest Pro-Health clinical gum protection. This new formula provides Crest’s highest level of protection against the plaque bacteria that can cause gingivitis, and with regular use, it is proven to help reverse gingivitis in four weeks.

"We developed Crest Pro-Health clinical gum protection with newly balanced stabilized stannous fluoride chemistry that provides an increase in antibacterial power, resulting in our highest level of protection against plaque bacteria that cause gingivitis and helps reverse it after four weeks of regular use," stated Robert Gerlach, research fellow at P&G Worldwide Clinical Investigations.

To support National Gingivitis Awareness Month in September, Crest will engage in a variety of activities, including a partnership with Thiessen and the release of an educational video featuring Dr. Travis Stork of CBS’ "The Doctors." Consumers also can visit CrestProHealth.com to test their "gingivitis IQ" and learn more about gingivitis and how it may affect them.

In August, Crest conducted meetings with congressional representatives on Capitol Hill to educate them about gingivitis and generate further action and support of National Gingivitis Awareness Month.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Black Opal introduces new Fade skin systems

BY Antoinette Alexander

LONG ISLAND CITY, N.Y. Ethnic beauty brand Black Opal has announced the launch of its new Fade systems to target the specific problems of skin of color, from hyperpigmentation to highly reactive skin.

Built upon the heritage of the original fade gel launched in 1994, Black Opal now has taken this category to the next level with its Maximum Strength Plus and Sensitive Skin systems.

The Black Opal Maximum Strength Plus system is specially formulated for skin of color to deliver maximum fading benefits along with conditioning. The formula contains a two-pronged approach, creating a proprietary bio-intensive skin complex. With the highest concentration of hydroquinone in a nonprescription, the Maximum Strength Plus system promises to result in a rejuvenated complexion. The conditioning citrus and lotus extracts work to soothe and calm skin during the fading process for more even-toned skin.

Black Opal Sensitive Skin is specially formulated for skin of color to care for reactive skin. This system also contains a proprietary bio-infinity complex. It is formulated with sepi-white, a fading agent derived from lipoamino acids, to target the root of hyperpigmentation and fade dark spots and discolorations. It also has citrus and lotus extracts to soothe and calm skin during the fading process.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?