BEAUTY CARE

Dr. LeWinn by Kinerase launches Facebook sweepstakes

BY Antoinette Alexander

NEW YORK — Dr. LeWinn by Kinerase, a line created specifically for the mass market that launched in early 2011, is offering a Facebook sweepstakes for a chance to win a trip to New York Fashion Week.

Beauty mavens are encouraged to visit the brand’s Facebook page and choose their favorite diffusion line fashion designer for a chance to win. The winner will attend a fashion show at Lincoln Center, receive a consultation with a celebrity stylist and receive a two-night stay at the Empire Hotel.

The beauty brand is available in select Walmart and Walgreens stores, as well as in all Duane Reade locations.

Kinerase has a long history of creating high-end skin care products for both the physician and prestige channels, with some of the products in the core collection priced at well over $100. The Dr. LeWinn by Kinerase collection brings for the first time to mass Kinerase’s exclusive clinical strength Kinetin, as well as such ingredients as SNAP-8 peptide, osilift and eyeseryl.
 

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Larenim Mineral launches hyaluronic acid serum featuring a dual-source approach

BY DSN STAFF

NEW YORK — Larenim Mineral has announced the launch of its new skin care product Larenim hyaluronic acid serum. 

Although the beauty company is not the first to market a product with an HA serum, it has some features that, according to the company, make it stand out from others.

The Larenim hyaluronic acid offers a dual-source approach. It blends two forms of hyaluronic acid: Sodium hyaluronate and low molecular weight hyaluronic acid. The smaller molecule size of low molecular weight HA is the serum’s unique feature, the company stated. Smaller molecules are more absorbable. The serum is a lightweight, water-based moisturizer and it falls under the vegan arena.

The new serum is priced at $26. Larenim products are sold in more than 900 beauty stores around the country.

 

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Schick to highlight its new Hydro Power Select razor at CES

BY Antoinette Alexander

SHELTON, Conn. — Schick, an Energizer Personal Care brand, has announced that it will debut a new custom power razor designed to reduce irritation at the Consumer Electronics Show in Las Vegas.

The Schick Hydro Power Select wet shave razor, on shelves beginning in January 2012, features three vibration settings, easy-to-read indicators and a one-touch control button.

"As we looked at the research and technology that went into the creation of the Schick Hydro Power Select, we couldn’t think of a better place to introduce this product to the world than CES," stated Patrick Kane, senior brand manager for Schick Hydro at Energizer Personal Care. "Alongside the most high-tech new TVs, the most advanced new tablet technology and the coolest new MP3 players, CES attendees will get the chance to see the latest and greatest in men’s shaving innovation."

The new Schick Hydro Power Select promises to reinvent the power razor, offering men a shave proven to reduce irritation while providing hydration. Features include:

  • Comfort Control System: With a single button push, choose from three vibrations settings, low, medium or high, on a one-touch control button that allows users to adjust throughout the shave to find the most comfortable level of vibration for their skin.

  • Interactive Digital Interface: An LED screen communicates visually to distinguish which vibration level is in use, another first in the razor category, allowing men to better choose the optimal power for each part of their faces. The screen also communicates the strength of the battery — green for optimal power, red when running low and in need of replacement, and flashing red when the battery is no longer able to power the razor.

  • Sleek Design: Schick Hydro Power Select razor’s new high-tech features are reflected in its design, with a modern and masculine look and feel. The ergonomic handle houses 25 electronic components and has just enough heft to feel natural and sturdy in the hand.

The razors use proprietary technology to pack lubrication into a hydrating gel reservoir to help reduce friction during repeat strokes, while five blades with skin guards help control skin flow to reduce friction. A flip trimmer allows men to flip back the hydrating gel reservoir so all five blades touch the skin for a precise trim.

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