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Dr. Fresh introduces new Firefly Star Wars Ready Go Brush

BY Antoinette Alexander

NEW YORK — Debuting ahead of the 2015 release of the newest Star Wars film “Star Wars Episode VII,” is the new Firefly Star Wars Ready Go Brush for Dr. Fresh.

To help children develop healthy brushing habits, the toothbrush flashes successively green, yellow and red like a traffic light to get children to brush the dentist recommended time. For the first 30 seconds, the light flashes green for “go.”  Then, the light changes to yellow to signal to “continue” brushing.  When the red light comes on, the user can “stop” brushing.  The cycle is then repeated for the second row of teeth.

Star Wars characters are featured on the toothbrush handle, available in both Yoda and Darth Vader. The toothbrush also features a suction cup on the bottom of the brush to hold it firmly upright, keeping the bristles clean, dry and out of contact with moisture and germs on the sink.

The new Firefly Star Wars Ready Go Brush has a suggested retail price of $3.49 and is available at such retailers as Wal-Mart, Five Below, Kroger, Shopko and Wakefern.
 

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Dr Pepper Snapple Group set to acquire Davis Beverage Group, Davis Bottling Co.

BY Vivian Gomez

PLANO, Texas — Dr Pepper Snapple Group has signed a non-binding letter of intent to acquire the business assets of Davis Beverage Group and Davis Bottling Co.

If completed, the acquisition would include most of Davis’ direct store delivery territory in Pennsylvania and a portion of its New Jersey territory, as well as its production and distribution facilities, delivery vehicles, vending equipment and other assets.

Based in Bethlehem, Pennsylvania, Davis Beverage Group distributes a wide range of DPS’s brands — including 7UP, Snapple, A&W, Canada Dry and Sunkist — to a 42-county territory covering most of the eastern half of Pennsylvania, excluding the Philadelphia area, and Western and Central New Jersey. Davis also carries a number of other non-carbonated products, including several third-party brands that already have significant distribution agreements with DPS: Bai5, FIJI, Vita Coco and Neuro.

In addition to bottling carbonated soft drinks in a wide range of PET package sizes, Davis Bottling Co. currently produces IBC, Stewarts and Crush in glass bottles and Orangina in 1.75 liter PET for DPS on a contract basis.

Larry Young, president and CEO of DPS, said the proposed acquisition would build on the company’s efforts to strengthen its route to market, improve operating efficiency and leverage its integrated business model.

“Davis has proudly served customers and consumers for more than 70 years and been a great partner to us both as a distributor of our brands and as a contract manufacturer,” said Young. “We’re excited about the possibility of building on their great heritage while nearly doubling our direct store delivery footprint in Pennsylvania and adding their glass bottling capabilities.”

DPS and Davis have begun due diligence and hope to complete the sale in the fourth quarter of this year. The financial terms of the transaction will not be disclosed; however, any final agreement will not have a material impact to DPS’s financial statements.

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Teva launches generic Baraclude tabs

BY Ryan Chavis

JERUSALEM — Teva Pharmaceutical on Thursday announced the launch of generic Baraclude (entecavir) tablets in 0.5-mg and 1-mg dosage strengths. The company was the first to file, giving it 180 days of marketing exclusivity for the drug. 
 
Baraclude (entecavir) tablets are marketed by Bristol-Myers Squibb and had annual sales of $328 million in the United States as of June 2014, according to IMS data. The drug is indicated as a treatment for chronic hepatitis B virus infection.
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