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Dr. Fresh Inc. acquires Ascendia Group’s Binaca, Tek and Dentax brands

BY Melissa Valliant

BUENA PARK, Calif. Dr. Fresh Inc., major manufacturer and distributor of oral and personal care products announced its Oct. 14 acquisition of Binaca, Tek and Dentax brands from Ascenda Group. The company will begin marketing and distributing all Binaca and Tek products immediately, as well as begin creating new plans for the Dentax brand.

Binaca, Tek and Dentax brands are all known for their mouthwash, breath sprays and oral care products. Their lines will add to an already strong group of Dr. Fresh products, including their No.1-selling kids? toothbrush.

“Binaca has long been the standard in the breath care category, enjoying a high degree of recognition and a loyal consumer following. We are thrilled to be able to count it among our brands,” said Daniel Enreiquez, vice president of sales and marketing for Dr. Fresh Inc. “Binaca will accelerate our expansion into the breath care segment on the heels of our recent launch of Dentyne breath sprays, while also providing exceptional value both to consumers and to retailers. The Tek brand will diversify our offerings and increase our market share in the institutional arena.”

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Bigg’s grocery stores extends its offerings to include more local vendors

BY Jenna Duncan

CINCINNATI Bigg’s is reaching out and extending its retail offerings to include more locally-produced products, local reports said this weekend.

Jimmy Nichols, vice president of merchandising and marketing for bigg’s told local reporters that to keep up with big box stores, his company is towing the line to offer quality, convenience and variety.

Bigg’s faces heavy competition from grocery giant Kroger in the Southwest Ohio region. The company has said that it stays in business against giants like Kroger by having an aggressive pricing strategy and working to maintain customer loyalty across its 11 stores by adopting a strategy that places grocery next to household items and other day-to-day goods while keeping prices low, company spokespersons told the media.

The bigg’s strategy for extending its hold on local shoppers means also making shelf space for local vendors, an approach that seems to be proving effective, reports said.

Bigg’s has extended shelf space to wine-maker Tino Vino Vintners of East Hyde Park and Possets Perfume, to name a few, the report said.

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Coca-Cola and Senomyx ‘milestone’ in discovery of low-sugar flavor

BY Melissa Valliant

SAN DIEGO Ingredient company Senomyx received a payment from The Coca-Cola Company concerning a recent discovery it described last Tuesday as a milestone in flavor ingredients.

The two companies have been working together to find such a “promising new flavor ingredient” since their April 2002 collaborative, research, development, commercialization and license agreement, which was extended and expanded in April 2008. Though Coca-Cola would not comment and specific details are confidential, Senomyx reports that it has made significant process in developing a flavor ingredient that reduces sugar content while maintaining taste.

Senomyx uses proprietary taste receptor technologies to explore flavor ingredient possibilities for savory, sweet, salty, bitter and cooling tastes. The company has similar agreements with other major food and beverage companies like Campbell Soup Company, Cadbury, Nestle SA and Solae.

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