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Dr. Fresh Inc. acquires Ascendia Group’s Binaca, Tek and Dentax brands

BY Melissa Valliant

BUENA PARK, Calif. Dr. Fresh Inc., major manufacturer and distributor of oral and personal care products announced its Oct. 14 acquisition of Binaca, Tek and Dentax brands from Ascenda Group. The company will begin marketing and distributing all Binaca and Tek products immediately, as well as begin creating new plans for the Dentax brand.

Binaca, Tek and Dentax brands are all known for their mouthwash, breath sprays and oral care products. Their lines will add to an already strong group of Dr. Fresh products, including their No.1-selling kids? toothbrush.

“Binaca has long been the standard in the breath care category, enjoying a high degree of recognition and a loyal consumer following. We are thrilled to be able to count it among our brands,” said Daniel Enreiquez, vice president of sales and marketing for Dr. Fresh Inc. “Binaca will accelerate our expansion into the breath care segment on the heels of our recent launch of Dentyne breath sprays, while also providing exceptional value both to consumers and to retailers. The Tek brand will diversify our offerings and increase our market share in the institutional arena.”

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Yes To Carrots partners with organizations to develop community gardening program

BY Melissa Valliant

LIBERTYVILLE, Ill. Yes To Carrots, a company that creates organic, paraben-free skin and hair care products, recently announced the launch of a non-profit organization called Yes To Carrots Seed Fund. The organization joins partner organizations to encourage individuals to start garden projects within their community and provides them with the necessary equipment, seeds and related supplies.

Created by Ido Leffler, chief executive officer of Yes To Carrots, the program allows low-income individuals in various locations to learn gardening, acquire social and business skills and transform poor areas into beautiful gardens. The Seed Fund teamed with Chicago-based Growing Home, Inc., a social enterprise business based on organic agriculture, to develop a program where community members plant and harvest gardens and sell the produce at local markets, thus providing them with vital experience necessary to reenter the job market.

Three gardens have been created in Columbus, Ohio, through a partnership with three different organizations. The Native American Indian Center of Central Ohio joined The Seed Fund in creating a garden that uses its produce for medicinal and ceremonial purposes in weekly alcohol and tobacco cessation programs. The Horn of Africa Community Center joined The Seed Fund to provide a large Somali refugee population in Columbus with a garden that allows them to farm as they once did in Somalia. The Fifth Avenue Community Housing Network joined The Seed Fund to give women with physical and mental disabilities an opportunity to gain responsibilities and social and business experience.

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Coca-Cola and Senomyx ‘milestone’ in discovery of low-sugar flavor

BY Melissa Valliant

SAN DIEGO Ingredient company Senomyx received a payment from The Coca-Cola Company concerning a recent discovery it described last Tuesday as a milestone in flavor ingredients.

The two companies have been working together to find such a “promising new flavor ingredient” since their April 2002 collaborative, research, development, commercialization and license agreement, which was extended and expanded in April 2008. Though Coca-Cola would not comment and specific details are confidential, Senomyx reports that it has made significant process in developing a flavor ingredient that reduces sugar content while maintaining taste.

Senomyx uses proprietary taste receptor technologies to explore flavor ingredient possibilities for savory, sweet, salty, bitter and cooling tastes. The company has similar agreements with other major food and beverage companies like Campbell Soup Company, Cadbury, Nestle SA and Solae.

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