BEAUTY CARE

Dr. Fresh donates face masks, hand sanitizer to Red Cross

BY Antoinette Alexander

BUENA PARK, Calif. Dr. Fresh, a maker of personal care products, is donating 50,000 Infectiguard surgical face masks and 5,000 units of its Infectiguard hand sanitizer to the Red Cross to aid in Haitian earthquake relief efforts.

“With increasing public health concerns including poor air quality, the proliferation of bacteria, and lack of water, something as simple as masks and hand sanitizers can help both earthquake survivors and relief workers,” stated Puneet Nanda, founder of Dr. Fresh.

The supplies are urgently needed to stop the spread of infection from patient to patient in the disaster-hit area. Fresh water is scarce, so waterless hand sanitizers can bridge the gap when traditional hand washing is not possible, the company stated. Doctors and nurses have to treat thousands of patients with open wounds, and thus need protection when moving from one patient to the next. The surgical face masks help to protect the doctors as well as the patients from infection.

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St. Ives gets fresh-faced for 2010

BY Antoinette Alexander

MELROSE PARK, Ill. St. Ives, a skin care brand from Alberto-Culver, is launching for 2010 new facial products infused with 100% natural green tea.

To help shoppers battle acne, there’s the new St. Ives Naturally Clear green tea cleanser and Naturally Clear green tea scrub.

The cleanser promises to help reduce redness caused by acne and is made with 2% salicylic acid to clear blemishes. The daily scrub is designed to prevent blemishes while exfoliating and removing dead skin cells. The scrub is made with 1% salicylic acid.

The suggested retail for each product is $5.69.

Also new under the St. Ives brand is the St. Ives intensive healing advanced body moisturizer. The restorative hydration complex promises to rescue even the driest skin. The formula contains cocoa, mango, shea butters and vegetable-derived glycerin. The bottle contains a minimum 20% post-consumer resin.

The suggested retail price is $4.99 for an 18-fl. oz. pump and 99 cents for a 2-fl. oz. tube.

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IRI gears up for Reinventing CPG and Retail Summit 2010

BY Allison Cerra

SAN ANTONIO A leading provider of enterprise market information solutions and services is set to kick off a three-day conference for senior leaders in the global CPG, retail and healthcare industries.

Information Resources Inc.’s Reinventing CPG and Retail Summit 2010 will be held from Mar. 22 to 24 at J.W. Marriott in San Antonio. The conference is a broad-based, high-level forum designed to address and attack the major challenges facing retailers and manufacturers today via the application of cutting-edge content, technologies and best practices, IRI said.

This year’s conference, however, will present an additional feature: Innovation. Since its inception, the summit included discussion on insight and impact, ways for companies to expand. Summit 2010 is about innovating in a new economy, IRI said, which includes finding and taking advantage of opportunities during such hardships. Above all, the summit is about sharing best practices, trends and actionable insights designed to drive growth.

For more information, visit http://www.cpgsummit.com.

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