BEAUTY CARE

Dr. Fresh announces new foam toothpaste

BY Alaric DeArment

BUENA PARK, Calif. — Dr. Fresh has introduced a new toothpaste designed to be squirted directly into the mouth, the company said Wednesday.

The company said Firefly Fluoride Foam Toothpaste — along with the new FireFly Ready Go Brush — is designed to take the drudgery and mess out of brushing. The light, foamy formula flushes out bacteria and gets hard-to-reach spots, which the company said would appeal to children who wear braces.

"Kids and parents have asked us for a less-mess, more effective alternative to toothpaste," Dr. Fresh chief marketing officer Geoff Carroll said. "FireFly Fluoride Foam Toothpaste provides the superior benefit of getting the hard to reach places where problems start and is less messy than regular pastes. We know kids have much more fun this way than dispensing the product onto a toothbrush."

The company cited a National Children’s Oral Health Foundation study finding that pediatric dental disease was by far one of the most common chronic childhood conditions, second only to childhood obesity, affecting 44% of children in the United States before they reach kindergarten and the No. 1 reason for missed school and kids visiting the emergency room.

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Unilever launches men’s hair care line

BY Alaric DeArment

ENGLEWOOD CLIFFS, N.J. — Unilever is launching a new line of hair care products for men, the personal care company said Wednesday.

Unilever said the Dove Men+Care shampoos and shampoo-conditioners would make men’s hair three times stronger, based on the amount of breakage when compared with a nonconditioning shampoo. According to a 2010 AC Nielsen survey, 90% of men use shampoo in the shower, but only 5% use a shampoo designed for men’s hair care needs.

The line includes features designed to fortify sensitive scalp, provide a deep clean, fight dandruff and make men’s hair look and feel thick.

"Our brand is on a mission to give men simple, yet effective ways to care for their hair because whether it’s being tugged at while giving their child a piggy back ride, or suffocated by a favorite hat, men’s hair tends to lose resilience over the years," Unilever VP hair David Rubin said. "Men want thick, strong hair, but want to use as few products as possible. The new Dove Men+Care Hair line offers a range of solutions and two-in-ones to make grooming easy and keep hair healthy looking."

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Oxy introduces new acne-fighting products

BY Jason Owen

ORCHARD PARK, N.Y. — Oxy is introducing two new lines of products — Oxy Maximum Action and Oxy Daily Defense — that include new packaging to clearly spell out product benefits, active ingredients and recommended usage to consumers.

“Finding the right way to deal with acne can be complicated, and consumers — both moms and teens — are looking for simple solutions for prevention and treatment,” said Jean Legros, head of marketing, sales and customer service for the Mentholatum Co., Oxy parent company. “A clear and concise understanding of a product’s benefits is a crucial step in the process. And Oxy is going beyond the category conventions with streamlined new products that are strong, effective and easy to understand.”

The new Oxy portfolio will consist of two distinct lines grouped by active ingredients designed to either kill acne bacteria or provide maintenance for acne-prone skin.

To treat acne flare-ups and eliminate acne bacteria, Oxy introduced Maximum Action with Benzoyl Peroxide. The range includes:

  • Oxy Maximum Action Advanced Face Wash;

  • Oxy Maximum Action Treatment Pads;

  • Oxy Maximum Action Spot Treatment;

  • Oxy Maximum Action Tinted Spot Treatment; and

  • Oxy Maximum Action Sensitive Face Wash.

For everyday maintenance to treat acne-prone skin and help prevent breakouts, Oxy launched Daily Defense with Salicylic Acid. The Daily Defense line includes:

  • Oxy Daily Defense Face Wash;

  • Oxy Daily Defense Facial Cleanser;

  • Oxy Daily Defense Exfoliating Face Scrub;

  • Oxy Daily Defense Sensitive Cleansing Pads;

  • Oxy Daily Defense Cleansing Pads;

  • Oxy Daily Defense Exfoliating Body Scrub; and

  • Oxy Daily Defense Hydrating Body Wash.

Both Benzoyl Peroxide and Salicylic Acid are endorsed by the American Academy of Dermatology and are recommended widely by dermatologists for being two of the most effective ingredients available for treating acne.

“With so many over-the-counter choices available, one of the most common questions I get from patients is, ‘how do I know which acne product is right for me?’” said dermatologist Erin Welch. “It’s clear that Oxy has been listening to teens and moms because the new lines not only provide the most effective anti-acne products now available, but also cut through a cluttered and complicated category in a way that’s simple, streamlined and highly intuitive.”

Oxy products will be available in supermarkets, mass channels and drug stores beginning March 2013 and will retail for between $4.50 and $6.99 per product.

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