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Downy looks to break Guinness World Record in Canada

BY Allison Cerra

TORONTO — Downy is seeking to break a Guinness World Record for the most hugs given in eight hours by a team.

The fabric softener brand has enlisted Torontonians to come out for a chance to be part of the event, which will be held Sept. 3 at the Canadian National Exhibition. Downy ambassadors also will be on hand.

If successful, Downy said it will donate $5,000 to Boys & Girls Clubs of Canada.

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Derma e Natural Bodycare appoints North American beauty sales manager

BY Antoinette Alexander

SIMI VALLEY, Calif. — Derma e Natural Bodycare, a maker of natural skin care products, has hired a North American beauty sales manager to help bolster sales and awareness of its natural facial care brand in the United States.

As North American beauty sales manager, Debbie Sellers will work with salons and beauty stores to find and grow new revenue streams by meeting the consumer demand for natural skin care products. Sellers has more than 20 years experience within the beauty industry on both the manufacturing and distribution sides.  Working with such companies as Redken, Pureology and Designer Skin, she has a track record of increasing brand recognition and market share, the manufacturer stated.

“Because consumers are becoming more educated and savvy when selecting their beauty products, I feel that this industry is prime for receiving Derma e with open arms. Not only does the company offer the finest natural skin care products available, but Derma e [also] operates with a social conscience and high level of integrity that stands out from mainstream beauty brands. I look forward to increasing the sales and awareness of Derma e in the beauty channel,” Sellers stated.

Derma e offers an anti-aging and solution-oriented natural body care line that uses antioxidants, vitamins and botanicals for younger-looking skin. All products are free of parabens and phthalates, 100% vegan, cruelty-free and manufactured with wind energy.

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Star Scientific launches immune system booster

BY Michael Johnsen

GLEN ALLEN, Va. — Star Scientific on Tuesday launched Anatabloc, a dietary supplement formulated to support the immune system.

Anatabloc contains the dietary ingredient anatabine citrate, an alkaloid found in a variety of plants in the Solanaceae family, including the tobacco plant, as well as in eggplant, green peppers and green tomatoes. Anatabine citrate, combined with vitamins A and D3, is believed to assist the body in maintaining anti-inflammatory support, the company stated.

The supplement is only available today via a dedicated website (Anatabloc.com) and through a toll-free customer center; however, select CVS locations have picked up distribution on another Star Scientific product, CigRx.

CigRx contains the dietary ingredients anatabine citrate and an extract of yerba mate, and provides smokers with a non-nicotine, nontobacco alternative when they have the urge to light a cigarette, Star Scientific stated. In addition to a dedicated website (Cigrx.com) and purchase portal via Amazon.com, the CigRx retail presence has significantly expanded in the past two months. It now is available at all Richmond, Va.-area CVS stores, as well as in roughly 500 stores in independent retail and convenience stores in New England. 

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