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Downy launches program to aid hospitalized children

BY Allison Cerra

CINCINNATI Downy fabric softener, in partnership with Quilts for Kids, Inc., has launched the Downy Touch of Comfort program, designed to deliver personalized, hand-made quilts to children staying in Children’s Miracle Network hospitals throughout the country.

Chandra Wilson, a mother of three and star of “Grey’s Anatomy,” has joined Downy’s efforts to try and comfort as many children as possible.

“The Downy Touch of Comfort program delivers to children exactly what it says — comfort when kids need it most,” said program spokeswoman Chandra Wilson. “As a mom, most of my life focuses on caring for my children and making sure they are safe and secure wherever they may be. It brings me a great deal of joy to be a part of this program and know that Downy is partnering with these wonderful organizations to help children feel more comforted and at ease in an unfamiliar and sometimes intimidating place.”

People across the United States can add a “touch of comfort” in their communities in numerous ways by visiting DownyTouchofComfort.com to help make a difference in a child’s life. At the site, people can make donations to benefit the program, volunteer to deliver quilts or even learn how to become a local ambassador. In addition, the quilting community can visit the site to request a quilt kit or they can design their own quilt and send it to their local Quilts for Kids chapter or headquarters for distribution.

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Price Chopper opens new store in Colchester, Vt.

BY Alaric DeArment

SCHENECTADY, N.Y. Price Chopper announced Tuesday the opening of a new store in Colchester, Vt.

The store is a 20,000-square-foot former P&C at the corner of Porters Point and Prim roads. The opening ceremony included Price Chopper president and CEO Neil Golub, executive vice president and COO Jerry Golub, Colchester town manager Al Voegele and others.

“We are thrilled to introduce ourselves to the community of Colchester and surrounding communities,” Neil Golub said in a statement. “I am confident that consumers will appreciate the superior quality and value of what Price Chopper has to offer.”

Price Chopper’s Web site does not list the store as having a pharmacy.

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Aura Cacia launches natural electric air freshener

BY Allison Cerra

URBANA, Iowa Aura Cacia is introducing a line of new electric aromatherapy air fresheners for home and office, using 100% pure essential oils to provide fragrance. The full ingredient deck on the packaging – not always provided on scented products – assures consumers that only natural ingredients are used for fragrance.

“People are becoming more sensitive to synthetic fragrances and are looking for natural alternative scents for their homes, as well as products that fit their scent preferences and design style,” said Jane Merten, senior brand manager at Aura Cacia. “The 100% pure essential oils used in our sleek, attractive diffusers provide aromatherapy benefits to help create a special atmosphere that’s unique to each freshener.”

The air freshener is available in four appealing aromas, including: Relaxing Lavender, Refreshing Lime & Grapefruit, Uplifting Bergamot & Orange and Comforting Spices & Clove.

The package, which includes both the essential oil blend and the heating unit, retails for $14.99. The refill units are interchangeable with the electric diffuser and retail for $6.99. All items are available on the Aura Cacia Web site at www.auracacia.com or any natural retailer that carries Aura Cacia products.

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