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Dow, Martek to partner on omega-3 canola seed

BY Alaric DeArment

COLUMBIA, Md., and INDIANAPOLIS Canola oil may soon become a significant source of an omega-3 fatty acid.

Dow AgroSciences and Martek Biosciences announced Thursday a collaborative effort to develop a canola seed that produces docosahexaenoic acid, an omega-3 fatty acid that promotes the health of the brain, eyes and heart. The two companies anticipate that the program to develop the new oil will take several years.

The companies hope their effort will allow for cheaper, vegetarian production DHA omega-3, which mostly comes from fish oil and fermentation of algae.

Martek is a publicly traded company headquartered in Columbia, Md., that specializes in producing food products with omega-3 and omega-6 fatty acids. Dow AgroSciences, based in Indianapolis, is a limited liability company that produces products for pest and vegetation control and crop management, as well as seeds.

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Nestle, Jamba Juice team up to release ready-to-drink beverages

BY Jenna Duncan

EMERYVILLE, Calif. Nestle USA and Jamba Juice have announced that a new line of Jamba ready-to-drink beverages are now available in major retail stores in eight western United States.

“This is the first step in our strong partnership with Nestle,” senior vice president of marketing and brand development at Jamba, Paul Coletta, said. “Our teams continue to work together on future product extensions that will build and drive the synergy of Jamba retail and ready-to-drink.”

Jamba Smoothies and Jamba Juicies, made with real fruit and fortified with added nutrients, are now available in some Jamba Juice store locations, as well as major drug, grocery and retail chains like Albertsons, Ralph’s, Raley’s, Target and Walgreens, and some convenience stores.

“The response from accounts has been outstanding,” Steve Presley, Nestle Beverage Division vice president, general manager premium ready-to-drink, said. “They recognize the value and growth potential that Jamba RTD brings to the super premium juice category.”

Jamba’s ready-to-drink product line includes Jamba Smoothies flavors banana berry with heart healthy nutrient boost, orange dream machine with an immunity nutrient boost and strawberries wild with an energy boost. In addition, three Jamba Juicies are also on shelves, including mango orange peach with a fiber boost, orange strawberry banana with a protein boost and very berry with a calcium boost.

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Kellogg to temporarily revive Hydrox

BY Jenna Duncan

NORTHFIELD, Ill. Kellogg’s long-beloved, now discontinued, chocolate cookie, Hydrox, will again be gracing retail shelves late this summer.

Hydrox was discontinued in 2003, giving in to sales of long-time rival cookie Oreo. But Kellogg said it will bring Hydrox back and it will be sold across the country for a limited time starting in August.

A spokesman from Kellogg told the press that the company has decided to initiate a temporary relaunch of Hydrox following an overwhelming customer response to the cookie’s discontinuation, including a petition launched by one Web site that collected more than 1,000 signatures requesting the return of the cookie.

The company has not promised the relaunched cookie will come from the original recipe. Kellogg has already made one change—the new cookie will be trans fat-free, the company has said.

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