BEAUTY CARE

Dove promotes Advanced Care Deodorant

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove is promoting its new Dove Advanced Care Deodorant by offering women a three-step PitiCure treatment at events in New York, Los Angeles and Miami on Feb. 13.

The new Dove Advanced Care Deodorant is formulated with NutriumMoisture, offering the brand’s best care, while also providing 48-hour odor and wetness protection. NutriumMoisture is a proprietary Dove formula comprised of ingredients to moisturize the skin. Using this new line of deodorants provides women with softer, smoother armpit skin in three days, according to the company.

Armpits are one of the most neglected body parts. Many women do not even think of their armpits as skin and, therefore, deprive them of the care and attention they give the rest of their bodies. Without even realizing it, women are damaging their underarms when shaving. In fact, only 64% of what is removed when shaving is hair, 36% is actually skin. As a result of shaving, skin loses 50% more moisture, which can lead to dryness and sensitivity, the company stated.

The Dove PitiCure — which easily can be performed at home — is a treatment that cleanses and helps care for armpit skin over time with the application of Dove Advanced Care Anti-Perspirant/Deodorant with NutriumMoisture.

  1. Exfoliate – Use a gentle exfoliating cloth to cleanse underarms and draw out impurities;
  2. Rinse – Rinse the area with warm water and pat dry with a soft towel; and
  3. Care – Apply Dove Advanced Care Anti-Perspirant/Deodorant with NutriumMoisture.

During the PitiCure treatment events, women will also have the opportunity to showcase their confidence with a celebratory "arms up" pose in Valentine’s Day attire at a Dove®photo booth.

The new Dove Advanced Care comes in 11 scents and two different formulations to address individual skin care needs. The full line of products is available for purchase in food, drug and mass at a suggested retail price of $4.99.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Coppertone unveils sunscreen innovations

BY Antoinette Alexander

MEMPHIS, Tenn. — Merck Consumer Care, the maker of Coppertone, and the scientists at the Coppertone Solar Research Center have announced the launch of two new sunscreen innovations — Coppertone Sport AccuSpray and Coppertone ClearlySheer.

Coppertone Sport AccuSpray offers active adults control of their application experience through a targeted, continuous spray sunscreen technology. The first-to-market and patented design enhancement was created to help reduce overspray that can result in mess and waste, while delivering the sun protection of the Coppertone Sport continuous spray line.

Coppertone ClearlySheer sunscreens offer new formulas, developed specifically for women who want sunscreen options customized for some of the many occasions when they are out in the sun. These new formulas include the new ClearlySheer for Sunny Days, which leaves a smooth, matte finish, and ClearlySheer for Beach and Pool, which provides water-resistant protection.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

EO Products changes name to Small World Trading Co.

BY Antoinette Alexander

SAN RAFAEL, Calif. — EO Products, a maker of natural and organic personal care products, has announced that it will now operate under its original company name, Small World Trading Co.
 
SWTC was founded in 1995 when it launched its first product line, EO. On the heels of the 2012 launch of the EveryOne line, the company has decided to rebrand to more specifically reflect a parent company to both of the product lines — EO and EveryOne brands, the company stated.
 
Steps are under way to formerly launch the new branding and identity and, within the next few months, SWTC will introduce a new URL and website redesign.

“When we started on this adventure 20 years ago, we had one line of products: EO. Now, with EveryOne, we are reaching more people in more places than we ever have before,” said Brad Black, co-founder of SWTC. “We love EO — it’s our baby — and it’s the right name for a one product business. Since we introduced the EveryOne line we’ve grown as a company, and in the process we’ve outgrown our name.”

“Nothing has changed except what we call ourselves,” said Susan Griffin-Black, co-founder of SWTC. “Going back to our SWTC origins, we are reaffirming our commitment to what kind of company we want to be moving forward — a company rooted in essential principles of doing the right thing and holding fast to the values that have made us who we are.”

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?