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Dove Men+Care kicks off March Madness campaign

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — To help guys during March Madness, Unilever’s Dove Men+Care is running throughout the 2014 NCAA Men’s Division I Basketball Championship a new campaign that will shine a spotlight on basketball’s top decision makers to show sports fans that Dove Men+Care is an easy decision for men’s grooming routines during game day and beyond, the manufacturer has announced.

The new “Easy Decision” campaign includes a video series featuring basketball decision-makers and coaches Frank Vogel and Jay Wright. As top professional and NCAA head coaches, Vogel and Wright decide team lineups and high-pressure plays almost daily. The “Easy Decision” campaign will highlight how Dove Men+Care body wash and bar offer more care for men’s skin. The videos will air throughout March Madness programming as part of Unilever’s multi-year NCAA corporate partnership with CBS Sports and Turner Sports, and on www.youtube.com/dovemencareus.

“Vogel and Wright are experienced decision-makers who have to make incredibly tough choices under pressure and while on the clock,” said Rob Candelino, VP Unilever Skincare. “Dove Men+Care has partnered with these top decision-makers to show guys everywhere that no matter what type of tough every day choices they face, choosing products with more care for your skin is an easy decision.”

Fans can visit www.DoveMenCare.com to find NCAA Basketball facts, stats and expert picks to inform the toughest bracket choices. Fans also can visit @DoveMenCare via Twitter, Instagram and Facebook to learn about leading #TournamentDecisions as they unfold in March, and share their own for a chance to win prizes.

In 2014, Dove®Men+Care introduced the new Expert Shave range in collaboration with barbers and dermatologists. New Aqua Impact Shampoo, formulated to make men’s hair three times stronger, and Fresh Awake Deodorant and Antiperspirant, designed to be tough on sweat, not on skin, also joined the existing lines of Dove®Men+Care personal washes, antiperspirants and deodorants, face products and hair care.

 

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Pierre Fabre Dermatologies approved to market Hemangeol

BY Ryan Chavis

CASTRES, France and PARSIPPANY, N.J. — Pierre Fabre Dermatologies announced that it received authorization from the Food and Drug Administration to market the pediatric drug Hemangeol (propranolol hydrochloride).

It is the first and only approved treatment for “proliferating infantile hemangioma requiring systemic therapy," the company said. Infantile hemangioma is a vascular benign tumor that affects 3% to 10% of newborns.

“This collaboration has endowed pediatric dermatology with a new therapy that fulfills an unmet medical need and thousands of American children may now benefit from this new therapy each year,” said Dr. Jean-Jacques Voisard, dermatologist, general manager of Pierre Fabre Dermatologie.

Hemangeol will be available in June 2014. 

 

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Attorneys General of 30 states make plea to pharmacy to stop selling tobacco products

BY Michael Johnsen

NEW YORK — New York Attorney General Eric Schneiderman on Monday joined Ohio Attorney General Mike DeWine in leading an effort to persuade the largest pharmacy chains in the United States to stop selling tobacco products. Along with Schneiderman and DeWine, the Attorneys General of 28 states and territories have written to the CEOs of WalMart, Walgreens, Rite Aid, Safeway and Kroger, asking them to remove all tobacco products from their shelves. 

“Pharmacies and drug stores, which increasingly market themselves as a source for community health care, send a mixed message by continuing to sell deadly tobacco products,” Schneiderman stated. “I urge these companies to do the right thing and remove tobacco products from store shelves.” 

“My fellow Attorneys General and I are asking these national retailers to take an additional step forward in keeping tobacco products away from youth by voluntarily not selling them in their stores with pharmacies,” DeWine said. “The health of our kids is just too important.”

In addition to the request to stop selling tobacco products, 32 Attorneys General have commended CVS Caremark for its recent decision to stop selling tobacco in its stores. 

 

 

 

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