Dove Men+Care celebrates Father’s Day with ‘First Fatherhood Moments’ campaign
ENGLEWOOD CLIFFS, N.J. — This Father’s Day, Unilever’s Dove Men+Care is launching the “First Fatherhood Moments” campaign to celebrate the emotion, strength and happiness dads openly express upon learning they are going to become a father.
Reflective of the increase in dad’s sharing more content online today, the heart of the campaign is captured in a new film, which shares the reaction of fathers-to-be in the first moments they find out they are going to be a dad. Comprised of personal online clips from the lives of 13 real dads, the film portrays their authentic and unfiltered reactions, and offers genuine insight into the moment when a man learns his life has changed forever.
“Fatherhood has evolved from previous generations, with men drawing strength and fulfillment from their caring roles. In fact, 88% of men feel that taking care of their family makes them feel strong,” stated Jennifer Bremner, director of marketing for Unilever. “Our brand has seen this displayed through the personal experiences dads are sharing online. In celebration of Father’s Day, we collated moving moments from real men to show the world that a dads’ care begins from the very first instant he finds out he’s going to be a dad.”
Kid’s sunscreen touts benefits of early use
NEW YORK — Actor Hugh Jackman has taken on a new role — sun care innovator.
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Jackman and his business partner, Chris Clarke, have developed a new sun care line for children called Pure Sun Defense. Jackman was initially diagnosed with basal cell carcinoma in November 2013 and has since used his personal social media to emphasize the importance of wearing sunscreen.
Pure Sun Defense is geared toward children ages 3 years to 14 years old. As studies show, children under the age of 10 years who don’t apply sunscreen are 50% more likely to develop skin cancer as adults versus children who do apply sunscreen, according to the company.
To further engage children, Pure Sun Defense forged partnerships with Marvel, Disney and Universal studios that bring favorite characters to sun care from movies, including “The Avengers,” “Spider-Man,” “Despicable Me,” “Frozen” and “Princesses.”
Sunscreen brands roll out new benefits
The sun care market has benefited from skin cancer awareness campaigns, as well as the overall education about the importance of sun protection, but manufacturers are hoping to further brighten sales with sun care products that boast added benefits and innovative delivery methods.
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According to IRI, sales of suntan oil and lotion increased 3% for the 52 weeks ended May 17 at total U.S. multi-outlets.
“Today, people are looking for sun care products that offer multiskin benefits that go beyond UVA/UVB protection, like water resistance, ease of application and comfort,” stated Chris Carballo, senior brand manager of Banana Boat brand sunscreens, in announcing its new launches for 2015.
New for 2015 are the Banana Boat SunComfort Clear UltraMist Sunscreen, Banana Boat Dry Oil Clear UltraMist Sunscreen with Argan Oil, and Banana Boat Sport Performance Lotion Sunscreen with Powerstay Technology.
The SunComfort Clear UltraMist Sunscreen, available in SPF 30 and 50+, allows sand to easily brush off and moisturizes to relieve dryness caused by sun, chlorine and salt water.
Banana Boat has reformulated its Dry Oil Clear UltraMist Sunscreen to include argan oil. This lightweight, dry oil formula goes beyond sun protection, leaving skin feeling silky-smooth and moisturized.
Building on the Sport Performance Clear UltraMist Sunscreen with Powerstay Technology introduced last year, Sport Performance Lotion Sunscreen with Powerstay Technology was specifically designed for the sport enthusiast and active individual.
Kicking off the year with new product rollouts is Sun & Skin Care Research, which launched six new sun care products, including the No-Ad Oil-Free Face Sunscreen, which is infused with watermelon extract to help protect against skin cell DNA damage caused by UV light.
The company noted that it also is rolling out anti-aging body moisturizers for the mass market under its new No-Ad Skin Care label. The multi-functional products are packed with vitamins, antioxidants, moisturizers and SPF 15 broad-spectrum protection.
Bayer Healthcare, the maker of Coppertone, is working to remind families that using sunscreen is a critical step to protecting their skin via a new multiyear deal with U.S. Soccer and the National Women’s Soccer League. Christen Press, star forward for the U.S. Women’s National Team, is joined by fellow soccer stars Graham Zusi, Kelley O’Hara and Matt Besler as brand ambassadors for Coppertone.