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Dove blends mango, dark chocolate in sorbet line

BY Gisselle Gaitan

Dove Chocolate, which is part of the Mars Wrigley Confectionery portfolio of brands, is adding an extra dose of sweetness to their line of sorbet bars. The company paired fruit and chocolate together in the newly launched Dove Mango Sorbet with Dark Chocolate.

Joining the increasingly popular trend of fruit and chocolate pairings, this new launch combines Dove’s signature chocolate with the tropical taste of mangoes for a guilt-free treat, the Hackettstown, N.J.-based company said.

“Taking a cue from growing interest in fruit and chocolate snacking combinations, we are excited to add this new flavor combination to our Dove Ice Cream and Sorbet range,” Emily Strobel, marketing director of Mars Ice Cream, said. “Our fans love the signature silky smooth chocolate from Dove, and now, by adding the taste of tropical mangoes, they will have the opportunity to enjoy a new, satisfying and refreshing treat.”

Dove’s Mango Sorbet Bar with Dark Chocolate is now available for purchase in drug, mass and grocery stores nationwide in a box of six 2-oz. bars that retail for $4.99.

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Reynolds launches quick cut plastic wrap

BY Gisselle Gaitan

Reynolds is expanding its portfolio to include more than just the aluminum foil that has become synonymous with the brand.

The Lake Forest, Ill.-based company is launching the Reynolds Kitchens Quick Cut Plastic Wrap, which contains several innovative features as:

  • A built-in slide cutter to ensure a clean cut;
  • The starter edge, which makes it easy to find the start of the roll;
  • Ensuring each roll is automatically held in place, to avoid it from jumping out of the packaging during dispensing; and
  • A long-lasting seal to keep food fresh.

“When we found out how many people were unhappy with their plastic wrap experience, we knew we had to find a solution,” Danielle Chandler, senior marketing director at Reynolds Consumer Products, said. “At Reynolds Kitchens, we think our latest innovation is a win worth celebrating in a big way … and what better way to celebrate than with the world’s shortest victory song?”

To showcase the ease of the product’s built-in slide cutter, Reynolds tapped Emmy-award winning composer Jeff Russo to write a song. The custom-composed track can be heard across all of the company’s social media channels and in a video clip titled “Tiniest Victory.”

The Kitchens Quick Cut Plastic Wrap is currently available for purchase nationally in mass, grocery and online retailers for the suggested retail price of $3.99 for a 225 sq.-ft. role. Further information can be found on the company’s website.

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Ice Breakers adds edible glitter to gum

BY Gisselle Gaitan

Ice Breakers is adding some major sparkle to its line of products by introducing a glitter-sprinkled gum to consumers in the United States. The new Ice Breakers Ice Cubes Glitter Gum Summer Snow Cones are made with edible glitter and contain an icy, cherry snow cone flavor.

“Consumers are looking for extra sparkle in everyday items — whether it’s what they’re eating, drinking or wearing,” Nathan Johnson, brand manager of Ice Breakers, said. “Ice Breakers Glitter Gum gives consumers the added glittery flair to push their swagger over-the-top.”

The first-ever glitter gum from the brand, which is part of Hershey’s portfolio of products, will only be available this summer for the suggested retail price of $3.69.

This also marks the first limited-edition product launch from the gum brand. Further information can be found on the company’s website.

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