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Dove Dark Chocolate, chef Claire Robinson look to help consumers keep New Year’s resolutions

BY Allison Cerra

HACKETTSTOWN, N.J. — In an effort to help consumers keep their New Year’s resolutions, Mars Chocolate North America said its Dove Dark Chocolate brand has partnered with celebrity chef Claire Robinson.

Through the partnership, Dove Dark Chocolate and Robinson will provide five tips to help people make healthy changes without compromising taste. Additionally, Robinson also will share her “top five” finds for 2012 and a series of custom recipes featuring Dove Dark Chocolate on the brand’s Facebook page.

“Many people resolve each year to give up something they love, but that isn’t actually necessary in many cases,” Mars Chocolate North America chief consumer officer Debra Sandler said. “We are thrilled to be working with Claire Robinson to kick off the New Year with resolutions that people will be able to keep year-round without having to sacrifice things like the silky smooth taste of Dove Dark Chocolate.”

In related news, Mars announced that Dove Dark Chocolate has become the first mainstream chocolate brand to bear the Rainforest Alliance Certified seal on its dark chocolate products, which reinforces the company’s long-time commitment to cocoa sustainability. Rainforest Alliance Certified farms meet standards for sustainable agriculture that protect ecosystems and wildlife, conserve water, reduce agrochemicals and ensure the rights and well-being of workers, their families and communities, according to the company.

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GoGo Squeez introduces new flavor

BY Allison Cerra

NEW YORK — GoGo Squeez has added a new flavor to its line of squeezable, resealable, 100% fruit applesauce.

The company said new GoGo Squeez AppleBerry blends together applesauce and raspberry, blackberry and pomegranate to offer kids a healthy snack option in convenient packaging that allows on-the-go kids to enjoy fruit via a no-spoon, no-mess pouch.

GoGo Squeez is available at major retailers nationwide, including Walmart, Target, Costco, Kroger and Whole Foods, for a suggested retail price of $2.99 per four-pack.

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Lean Pockets taps gossip blogger Perez Hilton for sweepstakes

BY Allison Cerra

ENGLEWOOD, Colo. — Lean Pockets has teamed up with gossip blogger Perez Hilton to offer consumers the chance to "live famously."

Through March 31, consumers can enter the "Live Famously sweepstakes" by either submitting a code obtained via a specially marked package of Lean Pockets sandwiches or obtaining a code via the brand’s Facebook page, then completing and submitting the registration form via Facebook. Users automatically will receive one entry into the sweepstakes and advance to the "Instant Win Game" page, receiving one instant play for that day. The grand prize winner and a friend will spend the day in and around Los Angeles, and receive a luxury hotel stay, chauffeured car service, a $1,000 shopping spree, a $250 spa experience and a special concert experience with Hilton.

"Perez is the perfect fit for the Lean Pockets brand ‘Live Famously sweepstakes,’" Lean Pockets marketing director Daniel Jhung said. "He’s become a household name by giving his fans a behind-the-scenes look at what it’s like to be part of the celebrity scene. Plus, we’re inspired by his commitment to a healthier lifestyle and the approach he’s taken to maintain his recent weight loss — exercising and eating better-for-you foods. His approach is realistic and not radical, and we think that’s something our Lean Pockets fans can appreciate. They like Lean Pockets brand sandwiches because they’re quick, have 340 calories or less, and still taste great."

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