BEAUTY CARE

Dove to allow Oscar viewers to pick winner in TV ad competition

BY Antoinette Alexander

GREENWICH, Conn. Unilever’s Dove brand has announced that America will choose the next Dove real women ad.

Last year Dove debuted its first real woman-created ad, made by 22-year-old Lindsay Miller of Sherman Oaks, Calif., during a commercial break in the Academy Awards telecast. The inaugural contest helped Miller jumpstart her career and land a job working at a Hollywood production company.

This year, Dove wants real women to submit ad entries sharing how real women shower themselves in luxury every day. The brand is looking for an ad that best captures the essence of the new products—Dove Supreme Cream Oil Body Wash—and the brand’s philosophy.

This year, Dove wants real women to submit ad entries sharing how real women shower themselves in luxury every day. The brand is looking for an ad that best captures the essence of the new products—Dove Supreme Cream Oil Body Wash—and the brand’s philosophy.

Five semi-finalists will be chosen to participate in an all-expenses paid trip to Los Angeles, plus tickets to an Oscar telecast viewing party. Then, two final ads will air during a commercial break in The Oscars on Feb. 24, 2008. Viewers can vote by text or online at www.Oscar.com to choose their favorite ad. The winner will be revealed live in another commercial break during The Oscars.

Dove will be accepting entries through Jan. 9, 2008. Visit www.dovecreamoil.com for details.

Dove Supreme Cream Oil Body Washes will be available at retail beginning in January.

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Jessica White named Maybelline spokesperson

BY Antoinette Alexander

NEW YORK Maybelline New York has named supermodel Jessica White as its newest spokesperson, making her television and print debut for Maybelline New York in February 2008.

She joins Maybelline New York’s roster including Christy Turlington, Erin Wasson, Adriana Lima, Tomiko Fraser, Julia Stegner and Zhang Ziyi.

“We are thrilled to have Jessica White representing Maybelline New York,” stated Serena Giovi, vice president of marketing for Maybelline New York/Garnier. “Her striking beauty and spark for life, makes her a perfect choice for our brand.”

At age 16, she was discovered in her hometown of Buffalo, N.Y., and moved to Paris. Within six months, she landed campaigns for Chloe and the Gap. Soon, she was walking the runways for such designers as Ralph Lauren, Oscar de la Renta, Marc Jacobs, and Tommy Hilfiger. She also landed in the pages of Harper’s Bazaar and Teen Vogue.

In 2003, she was chosen for Sports Illustrated’s Swimsuit issue. She went on to model in the next four successive issues.

In 2006, she appeared on the catwalk of the Victoria’s Secret Fashion Show.

White has worked with the world’s top photographers such as Steven Meisel, Mario Sorrenti, Craig McDean, Patrick Demarchelier, Peter Lindbergh, Mario Testino, Inez and Vinoohd, Steven Klein, Mert and Marcus and David Sims. She also appeared in the movie “Big Momma’s House 2” as well as a music video for singer John Legend and rapper Jay-Z.

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Coty to acquire Del Laboratories

BY Antoinette Alexander

NEW YORK Coty Inc. is looking to bolster its beauty portfolio under the Coty Beauty umbrella with the acquisition of Del Laboratories, the maker of the Sally Hansen, N.Y.C. New York Color, La Cross, Orajel and Dermarest brands.

Under the terms of the agreement, all operations of DLI Holding, the parent company of Del Laboratories, will be merged with and into Coty. Financial terms of the deal were not disclosed. The transaction is expected to close by Dec. 31.

“We view the acquisition of DLI Holding Corp. as a natural extension of our strategy to offer a unique portfolio of brands that produce some of the strongest consumer franchises around the world,” stated Bernd Beetz, chief executive officer of Coty Inc. “Del’s established, well-regarded portfolio of quality products mesh well with our core offerings, and their strong presence in North America complements Coty Beauty and Coty’s international strengths.”

Added Charles Hinkaty, president and chief executive officer of Del Laboratories, “As our exceptional management team has guided Del through a sustained period of organic growth, cost reduction, supply chain enhancement and international expansion, we sought an ownership structure that would enable us to continue to build upon the organization’s many growth opportunities.”

Upon closing, Del Laboratories and DLI Holding Corp., which is principally owned by investment funds associated with Kelso & Co., will become wholly-owned subsidiaries of Coty.

According to Coty, the deal brings it one step closer to becoming a $5 billion beauty company. Coty ended the 2007 fiscal year with net sales of $3.3 billion.

The Coty Beauty brand portfolio includes Adidas, Aspen, Astor, Celine Dion, Chupa Chups, David and Victoria Beckham, Desperate Housewives, Esprit, Exclamation, Jovan, Kate Moss, Kylie Minogue, Miss Sixty, Miss Sporty, Pierre Cardin under a European license, Rimmel, Shania Twain, Stetson,Tonino Lamborghini and Vanilla Fields.

For the year ended Dec. 31, 2006, Del Laboratories posted sales of $425.9 million. Del’s cosmetics business accounted for approximately 80 percent of its 2006 net sales, which is focused on nail color, nail treatment, bleaches and hair removal products, depilatories, beauty implements and value cosmetics. Meanwhile, its OTC pharmaceutical business accounted for approximately 20 percent of its 2006 net sales. That segment is focused on oral analgesics, children’s toothpaste and sore throat relief and specialty OTC products.

Del’s products are available in more than 60,000 retail locations domestically. Internationally, it has experienced growth from its direct operations in Canada, the United Kingdom, Puerto Rico and Mexico and through distributors, licensees and joint venture relationships in approximately 60countries.

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