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Dove aims to inspire confidence in women during panel discussion at Mom 2.0 Summit

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove is convening with leading digital voices in parenting to host a panel conversation on beauty and confidence during the sixth annual Mom 2.0 Summit held May 1 to 3.

According to the beauty brand, many women have a complex relationship with the mirror because they are not happy with the way they look. In fact, 1-out-of-3 women say they feel anxious and hardly ever smile at themselves because of what they see in the mirror, according to new Dove global research.

With its new Dove Mirrors campaign, the brand is inviting women to recapture the elation they felt when they looked at their reflection as young girls and pass that feeling on to the next generation. With this campaign, Dove is encouraging women to see what they like about themselves rather than the negatives.

In Mirrors, Dove illustrates the reaction women have when looking at their own reflection in contrast to young girls. The spot shows women and girls reacting to their reflection in the mirror. The women frown at their reflection, while girls love what they see. Dove research shows that 80% of women feel anxious about the way they look and only 4% would describe themselves as beautiful. 

"In an effort to create a world where beauty is a source of confidence, not anxiety, we strive to inform, inspire and ignite conversation and change," stated Jennifer Bremner, director of marketing for Dove. "Dove hopes that the Mirrors campaign inspires women to reassess how they see themselves and ensure that every encounter a woman has with her own reflection is a positive affirmation of her beauty."

During the Mom 2.0 Summit, Dove will convene with the digital voices in parenting to host a keynote panel conversation bringing together forward-thinking perspectives on beauty and confidence.

Moderated by "HLN Morning Express" news anchor, Robin Meade, the panel will feature:

  • Pippa Lord – Lifestyle expert and former photography director will share a perspective on the future of confidence through the lens of beauty;
  • Robyn Silverman – The award-winning psychologist will broaden the conversation, bringing to light the relationship between an individual’s confidence and their feelings of beauty;
  • Karen Walrond – Author of "The Beauty of Different" will share her perspective on the ever-evolving definition of beauty; and
  • Bremner – The director of marketing for Dove will discuss the evolving beauty conversation over the past decade and how the industry is evolving.

The brand has set a global goal of reaching 15 million young lives with self-esteem programming by the end of 2015 and has reached more than 13 million so far. 

 

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CVS Caremark sees ‘solid results across the enterprise’ during Q1

BY Antoinette Alexander

WOONSOCKET, R.I. — Despite severe weather-related issues during the first quarter, CVS Caremark posted on Friday “solid results” across the enterprise and executives expressed optimism in achieving 2014 goals.

“It is unusual to hear us talk about the impact of weather on our business. Historically, it has been our practice to not blame the weather when we explain our results, but this quarter the amount of severe weather was so abnormal that, quite frankly, it is hard not to talk about it,” Larry Merlo, president and CEO, told analysts during Friday morning’s conference call to discuss results. “… While disappointed that the severe weather put a damper on an otherwise excellent quarter, we remain very confident in our outlook for the full year.”

Net income during the quarter rose 18.3% to $1.1 billion, compared with approximately $1 billion in the year-ago period. Adjusted earnings per share for the three months ended March 31, 2014 and 2013, was $1.02 and $0.83, respectively, an increase of 22.5%.

Net revenues for the three months ended March 31, 2014, increased 6.3% to $32.7 billion versus the year-ago period.

Revenues in the pharmacy services segment increased 10.3% to $20.2 billion during the quarter, primarily driven by growth in its specialty pharmacy business, including the acquisition of Coram, as well as drug cost inflation, new clients and new products.

Speaking of the specialty pharmacy business, Merlo told analysts that it remains strong, with revenues up about 34% year-over-year. He noted that the integration of Coram is “going well,” as the sales forces are being aligned and integrated products are being developed.

Merlo also said that the rollout of its new Specialty Connect offering is expected to be completed at the end of the quarter. Specialty Connect is analogous to Maintenance Choice as it connects mail and retail capabilities to provide choice and convenience for members.

“We are positioned to continue to gain share in the fast-growing specialty marketplace as we developed innovative offerings that capitalize on our unique ability to optimize cost, quality and access,” Merlo told analysts.

Revenues in the retail business increased 2.7% to $16.5 billion during the quarter. Same-store sales increased 1.4% with pharmacy same-store sales up 3.8% and front store same store sales down 3.8%. Both front store same-store sales and pharmacy same-store sales were negatively impacted by a weaker flu season in the three months ended March 31, 2014 and severe weather across much of the United States, compared with the prior year, the company stated.

Despite the decline in front store same-store sales, front store basket size improved modestly while front store margins improved notably during the quarter. The increase in total same-store sales was primarily driven by the growth of prescription volumes and brand name drug cost inflation. Pharmacy same store sales include a negative impact of approximately 120 basis points from recent generic drug introductions, the company noted.

Merlo stressed the importance of developing a sustainable front-end strategy and said that, as rivals increased promotional activity, CVS/pharmacy reduced its circular ad blocks year-over-year by about 6%.

“As a result of staying true to our targeted promotion strategy, I’m pleased to say that we saw growth in our average basket size, along with notable growth in our front store margin in the quarter. Of course, we would like to see better front store comps but it is important that we have a sustainable front-end strategy.”

For example, through insights from its ExtraCare loyalty program and its predictive modeling for personalized emails, it has experienced email open rates that two times the industry average and response rates that are five times the industry norm. Furthermore, the CVS/pharmacy ExtraCare Beauty Club is enjoying the impact of personalization as it has engaged 13 million of the company’s best beauty customers, and the members are spending more than twice as much as the average beauty customer.

With regard to MinuteClinic, revenues were up 11.4% during the quarter. There are currently 828 clinics in operation with plans to open at least 150 new clinics this year. Of the new openings, about one-third will be in new markets.

Looking ahead, CVS Caremark confirmed its earnings guidance range for the full year 2014 and expects to deliver adjusted EPS of $4.36 to $4.50 and GAAP diluted earnings per share from continuing operations of $4.09 to $4.23 in 2014. The retailer also continues to expect to deliver 2014 free cash flow of $5.5 billion to $5.8 billion, and 2014 cash flow from operations guidance of $7 billion to $7.3 billion.

“All the ongoing changes that we are seeing in the healthcare environment are certainly creating unique opportunities for CVS Caremark. Our unmatched model in innovative solutions makes us well positioned to capitalize on these opportunities and we believe creates a sustainable competitive advantage,” Merlo told analysts.

 

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NACDS continues its heritage of naming ‘A-List’ chairmen with appointment of Rite Aid’s John Standley

BY Michael Johnsen

"NACDS helps to protect the value we currently deliver and sets the stage to provide an even higher level of care, all while sending a powerful message that chain pharmacies are doing far more than filling prescriptions and selling merchandise." That’s the message incoming National Association of Chain Drug Stores John Standley had for NACDS Annual attendees. It’s a critical juncture in the healthcare industry, he said, and everyone who participates in NACDS plays a substantial role. 

NACDS is getting a seasoned performer at the helm. Standley has shown exemplary leadership and remarkable clarity of vision in leading the turnaround at Rite Aid — today the retail healthcare company is in the best shape it has been in financially in more than a decade, and introduced several very innovative new programs and initiatives from the wellness ambassadors to wellness+ to the Rite Aid Health Aliance, and most recently its acquisition of RediClinic. 

Make no mistake, Rite Aid is back and in a very big way.

"When you combine programs like Rite Aid Health Alliance with other healthcare offerings of our industry — like retail clinics, one-on-one consultations, Medication Therapy Management and refill synchronization — we are and will continue to deliver a stronger, more powerful healthcare experience to the communities we serve," Standley said. 

Meanwhile, DSN also salutes outgoing chair Bob Narveson for an important and impressive run as chairman. He may lead a relatively small chain, but Narveson — and Thrifty White —  has proven a company doesn’t have to be big to demonstrate big thinking, innovation and the willingness to take risk to demonstrate the value of community Rx to healthcare. Thrifty White’s work around Med Sync was a prime example of that. 

In his presentation before NACDS members, Narveson outlined many recent NACDS wins, including the advancement of front-end issues and dialogue through the NACDS Retail Advisory Board, the growth of NACDS RxImpact grassroots advocacy and the NACDS Political Action Committee, success in shaping the new prescription drug supply chain law, the introduction of and advocacy for pharmacy provider status legislation, growing recognition of pharmacy’s importance in public health emergencies, and the launch of the NACDS “Victory Vision” opinion research and communications program. 

Now Standley lends his considerable leadership capabilities and vision to his role as NACDS chair. DSN has every confidence he will bring creativity and innovation to this role, too, as NACDS continues to expound on the total value retail pharmacy is providing to the overall healthcare system today, as well as the opportunity to realize even greater value tomorrow.

 

 

 

 

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