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Doritos narrows hopefuls in Super Bowl sweepstakes to five

BY Jenna Duncan

PLANO, Texas As game day for Super Bowl XLIII quickly approaches, the chance to win a free trip to “Crash the Super Bowl” is coming to a close.

Visitors to Doritos’ “Crash the Super Bowl” can get a chance to win tickets to the game by watching and voting on five finalist videos, selected from almost 2,000 submissions of user-generated ads. One ad will be selected to appear on the air during the game and the creator will receive $1 million if the USA Today Ad Meter ranks it as one of the most popular ads appearing during the game. 

Each of the five finalists will receive $25,000 and a trip to Super Bowl XLIII in Tampa Bay to view the game from luxury box seats.

“They are literally about to give Madison Avenue a run for its money,” Doritos group VP of marketing, Ann Mukherjee, said in a statement.

Voting ends on Jan. 25. Visitors can cast their votes online through a link at http://crashthesuperbowl.com/.

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Nestle launches Boost nutritional drinks for kids

BY Jenna Duncan

MINNETONKA, Minn. Nestle announced Thursday its launch of Kid Essentials Nutritionally Complete Drink, a nutrition drink for children ages 1 through 13 which contains probiotics and 25 essential vitamins and minerals.

Each serving of Boost Kid Essentials also contains seven grams of protein, antioxidants and 244 calories. The drinks come in three flavors: chocolate, strawberry and vanilla.

“We are offering parents, for the first time, one complete drink for children that helps supports a healthy immune system and fills in the nutritional gaps they may be worried about,” Barbara McCartney, VP of retail marketing at Nestle HealthCare Nutrition said in a statement. “The patented straw, which contains probiotics, is a kid-friendly way parents can bolster their children’s natural defenses and help support their healthy growth and development.”

Boost Kid Essentials Drinks are also lactose- and gluten-free and do not contain high-fructose corn syrup. The drinks are available at retail stores across the United States.

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Dole sells nutritional products with ‘superfood’ label

BY Melissa Valliant

WESTLAKE VILLAGE, Calif. Dole, the world’s largest fresh produce provider, is taking advantage of the term “superfood,” which was made popular through books a few years ago as a word to describe those food products that offer a high amount of nutritional value.

Dole has its own Web site — dolesuperfoods.com — dedicated to nutritional foods and sorts these products into such health categories as heart, bones, eyes and antioxidants.

“For each category a qualifying fruit or vegetable must contain a minimum level of certain nutrients which have been grouped together because they have the same health benefit,” said Nick Gillitt, a scientist with Dole’s Nutrition Institute.

Dole is also using the logo “Superfood for your Heart” for many of their products and marking superfoods as such. Bananas and other unpackaged items don superfood stickers, while pineapples sport “Superfood for your Joints” hand tags.

Dole isn’t the first company to use the term “superfood” as a marketing tool; NewStar Fresh Foods in October marked its Super Spinach a superfood, and retail newsletters distributed by Safeway and Albertsons have been selling their products through this marketing strategy for a while. Keystone Fruit Marketing Inc. wants to mark its sweet onions as a superfood and is currently busy working on scientific research to determine whether or not sweet onions make the cut.

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