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Doritos brand names winner of Super Bowl XLIX ad contest

BY Ryan Chavis

PLANO, Texas — Scott Zabielski of Los Angeles was announced as the grand prize winner for the 2015 "Crash the Super Bowl" contest from Doritos brand. Zabielski crafted the best homemade Doritos ad, garnering the highest number of fan votes on Doritos.com. In addition to bragging rights, Zabielski will receive $1 million and a "dream job" at Universal Studios in Hollywood. 
 
'"Middle Seat' is creative, bold and original, representing everything the Doritos brand and our 'Crash the Super Bowl' contest is about," said Ram Krishnan, SVP and CMO, Frito-Lay North America. "Rising to the top among nearly 4,900 competitors from all over the world is no easy feat. If the success of our past winners is any indication, Scott's career is about to take off in the most amazing way, and we can't wait to see what happens next."
 
Graham Talbot —who created "When Pigs Fly" — was named runner-up. Talbot will receive $50,000. Both ads aired globally during Sunday's Super Bowl XLIX broadcast.
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ThinkThin fuels growth with new ‘on-trend’ product

BY Ryan Chavis

LOS ANGELES — ThinkThin will expand beyond its selection of bars with its new thinkThin Protein and Fiber Hot Oatmeal, marking its first new food category launch. The brand said it hopes to meet a rising demand for protein products and is first in the hot cereal category to offer a combo of both protein and high fiber with 200 calories or less. 
 
"ThinkThin Protein and Fiber Hot Oatmeal is an exciting and innovative addition to our product portfolio and demonstrates thinkThin's commitment to deliver food that is as nutritious as it is delicious," said Michele Kessler, CEO of thinkThin. "As a leader in the protein bar category, we have a solid understanding of the important role protein and fiber play in providing the perfect balance of energy and nutrition. We are excited to continue to fuel thinkThin's growth with the launch of thinkThin Protein and Fiber Hot Oatmeal and break into additional on-trend categories."
 
The new hot oatmeal product is available in a multipack box of six packets or a single-serve bowl. Each serving of thinkThin Protein and Fiber Hot Oatmeal contains 10 g of protein and 5 g of fiber. The product is available in four varieties — Farmer's Market Berry Crumble; Madagascar Vanilla, Almonds, Pecans; Original Sprouted Grains (box only) and Honey Peanut Butter (bowl only).
 
ThinkThin Protein and Fiber Hot Oatmeal is available online at at select retailers and grocery stores. Nationwide availability will begin in March.
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BAILEYS adds two decadent varieties to non-alcoholic creamer line

BY Ryan Chavis

 

LYNNFIELD, Mass. — BAILEYS Coffee Creamers on Thursday announced two new additions to its line of non-alcoholic flavored coffee creamers. Macadamia Brittle and the limited-edition Bourbon Vanilla Pound Cake will join the brand's existing 13 flavors in dairy cases across the country. 
 
Macadamia Brittle is a take on the taste of macadamia nuts, combined with a buttered caramel flavor. It's available in pint size for MSRP of $2.49. Bourbon Vanilla Pound Cake takes inspiration from the traditional pound cake, but adds a sweet bourbon flavor. This variety also is available in pint size for a MSRP of $2.49.
 
"Flavored coffee consumption is a growing national trend, and we want to provide consumers with a wide variety of high-quality and unique flavor options," said Lynne Bohan, spokesperson for HP Hood, licensee of non–alcoholic BAILEYS Coffee Creamers. "These delicious new varieties enrich the way people enjoy their daily coffee, and will quickly become favorites for the New Year."

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