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Doritos announces 10th Crash the Super Bowl contest

BY Lesley Thulin

PURCHASE, N.Y. — PepsiCo's Doritos brand on Wednesday announced the 10th and final Crash the Super Bowl contest, which invites consumers to create a 30-second TV advertisement for the brand. The winner will be awarded $1 million and the opportunity to collaborate with Zack Snyder, Warner Bros. Pictures and DC Entertainment.

The commercial that received the most votes on Doritos.com will air during the Feb. 7 broadcast of Super Bowl 50 on the CBS television network in the United States. Submissions are due by Nov. 15. 

"Over the past nine years, the Crash the Super Bowl contest has provided a platform for our boldest fans to showcase their work, make a name for themselves and help shape the Doritos brand," Ann Mukherjee, president of PepsiCo Global Snacks Group and PepsiCo Global Insights, said. "Doritos fans all around the world are creative and share a passion for the brand that comes through in the fantastic work they submit for this contest, and I can't wait to see what they come up with this year."

Finalists will be invited to California to attend Super Bowl 50 and watch the game from a private suite, according to the company.

Over the course of 10 years, the Crash the Super Bowl contest has received 32,000 consumer submissions and has awarded more than $7 million in prize money. 

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Coca-Cola releases film honoring Hispanic Heritage Month

BY Lesley Thulin

ATLANTA — Coca-Cola on Wednesday announced that it has created a short film in honor of Hispanic Heritage Month.

“Orgulloso De Ser” depicts people sharing their family stories and displaying pride of their heritage by applying a temporary tattoo of their last name using the special Coca-Cola Heritage Tattoo Can, the company said.

“At Coca-Cola we have been a part of so many of the important moments in Hispanic families’ lives, and we want to continue making new memories with them,” Lauventria Robinson, VP of the Multicultural Center of Excellence at Coca-Cola North America, said. “During Hispanic Heritage Month, we are celebrating the immense pride Latinos have for their culture and heritage, a pride that translates most significantly into their family names, which they carry with honor and joy.”

The company is also inviting families to buy a “Share a Coke” contour bottle personalized with their last names. 

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FutureCeuticals products receive Non-GMO certification

BY Lesley Thulin

MOMENCE, Ill. — The Non-GMO Project certified FutureCeuticals’ VitaGeggie and VitaBerry blends as GMO-free, the company announced Tuesday.

"The Non-GMO verification of our freeze-dried organic VitaVeggie and VitaBerry blends are the latest additions to our non-GMO product-certified offering," Brad Evers, FutureCeuticals' VP of business development, said. "FutureCeuticals has traditionally grown or sourced non-GMO ingredients as a matter of principle, and this added step of verification provides our customers with an important extra layer of supply-chain assurance.”

The VitaBerry and VitaVeggie blends contain phyto-nutrition and antioxidant capacity, the company said. Both are used as components of larger formulations.

"Non-GMO Project certification is an important designation for products in the whole food-ingredient space," John Hunter, EVP of FutureCeuticals, said. "Consumers are demanding natural, safe supplementation, and achieving the Non-GMO certification for our all natural, organic ‘Vita’ blends is an important qualitative badge for us to proudly display.” 

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