Domino introduces new Earth-friendly CarbonFree Pure Cane Sugar products
WEST PALM BEACH, Fla. Domino Sugar offers an exciting new CarbonFree-certified line of sugar products with a brand new look, available in select markets for eco-conscious consumers looking to reduce their climate impact.
Domino Sugar’s pure cane products were certified CarbonFree by Carbonfund.org.
The CarbonFree label indicates the production and delivery of Domino Sugar’s new specially marked green and yellow packages result in net zero carbon emissions.
“The launch of Domino CarbonFree Sugar cements our commitment to expanding our offerings of earth-friendly products,” said Brian O’Malley, president of Domino Foods, Inc. “We are proud to be the only company to provide carbon neutral sugar products due to our own business practices, specifically our eco-friendly farming and renewable energy production.”
The certification began with a life cycle assessment by the Edinburg Center for Carbon Management that determined each product’s entire carbon footprint. The analysis spanned from the primary inputs of planting and growing the sugar cane, through the harvesting, milling, processing and packaging, to the product’s final delivery to store shelves. The carbon footprint was then displaced by the company’s own production and supply of clean, renewable energy, which cuts greenhouse gas emissions.
The Domino CarbonFree Sugar line is grown, processed and packaged in South Florida. The sugar process is powered by the company’s own renewable energy facility, the largest of its kind in North America, which uses sugar cane fiber and recycled urban wood waste to produce clean energy. The facility also provides electricity for tens of thousands of homes in the area.
New fruit juice line is full of surprises
NEW YORK Boowl Surprise, a new product line of flavored juice drinks with an added bonus for kids, is launching in the U.S. this spring.
Each cleverly designed bottle contains 11 ounces of fruit juice drink plus a surprise toy (a wristaband) hidden in the top. The wristbands are part of a collection of 15 different versions, designed separately for boys and girls.
The U.S. Boowl Surprise product line currently consists of 4 popular flavors, fruit punch, strawberry-kiwi, grape and lemon ice each in a boy or girl character label. Boowl Surprise drinks are made with all natural ingredients, using no artificial flavors, colors or preservatives. They contain 20% real fruit juice and 5 added vitamins.
“Boowl products have enjoyed great consumer acceptance in Europe and sales are really taking off,” Boowl Americas CEO Rick Parano. “We hope to emulate this success here in the U.S. Our products represent the unique value proposition of a Fun package, a healthy drink and a collectable Toy all in one. There’s nothing like this in the U.S.”
Boowl Surprise will be launching across the U.S., starting spring 2009 in the Florida So East markets. Boowl U.S. products are available in a top tray or a 36 bottle-display.
MY M&M’s unveils new brand for brides, bachelorettes
HACKETTSTOWN, N.J. Mars Direct, Inc., an affiliate of Mars Snackfood US, announced Thursday the introduction of the MY M&M’S Shimmer Collection featuring shimmering golden, platinum and pearl M&M’S brand chocolate candies, available exclusively online at mymms.com.
From showers and bachelorette parties to weddings and honeymoons, the new MY M&M’s Shimmer Collection can be personalized with photos and messages to commemorate a special day with a one-of-a-kind favor.
Former “The Bachelorette” star Jen Schefft is using MY M&M’s Shimmer Collection to add a personal touch to all her wedding occasions, as she makes her transition from bachelorette to bride in the coming months.
“For my wedding, I’ve been looking for small touches that can make a big impact on my day,” said Schefft, who is planning a spring wedding. “One thing I’m really excited about is my wedding favors. Each of my guests will receive platinum and pearl MY M&M’s Shimmer Collection personalized with special messages and a photo of both myself and my fiance.”
MY M&M’s Shimmer Collection can be ordered by visiting www.mymms.com or by calling 888-696-6788. They are available in 7-ounce bags (minimum order: 3 bags) for $12.99 per bag, and in 5-pound bags priced at $139.99. Additionally, consumers can find other personalized favors including gift bags, silver tins, clear boxes, elegant tulle bags and small glass gift boxes.