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Dollar General touts digital savings

BY Mike Troy

Dollar General is looking to drive increased participation in its digital coupon program by featuring several enhanced benefits during the month of October.

Dollar General now has more than 12,000 store in operation nationwide and to generate traffic and create a strong perception of value the company has enriched its “Fast Way to Save” digital coupon program and “Wow! Wednesday” weekly offers with more than $200 in total weekly coupons available for savings on everyday items and Halloween favorites.

"Fall kicks off the holiday season, and we are pleased to offer our customers even greater value on a wide variety of items through online savings and in-store specials," said Jim Thorpe, Dollar General's executive vice president and chief merchandising officer. "Providing even more savings off our everyday low prices will help our customers celebrate this fall in style and within budget."

To enroll or upload the coupons, customers may login to their electronic DG Digital Coupon account either through Dollar General's website or through the DG mobile app or by registering in store. The Wow Wednesdays offers will be made available on Wednesdays and remain valid through the following week.

Among some of the offers, Dollar General is promoting buy two, get one free on select candy, buy five, save $5 on a variety of mix-and-match frequently purchase products and featured specials on holiday baking items and cooking supplies.

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Report: Oreo to roll out new seasonal flavor

BY DSN STAFF

Time is reporting that Mondelēz International’s Nabisco brand is set to roll out a new seasonal flavor of Oreo. This fall there are two limited-edition flavors already — pumpkin spice and caramel apple — but soon there will reportedly be a cinnamon bun flavor joining the ranks.

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Angry Orchard rolls out Stone Dry cider

BY David Salazar

CINCINNATI — Cider maker Angry Orchard has a new addition to its product line. The company announced the launch of its Stone Dry on Wednesday, which it says is modeled after traditional English cider from the U.K., where cider makes up some 15% of the beer market.

“At Angry Orchard, we're always experimenting with ingredients and recipes,” Angry Orchard cider maker Ryan Burk said. “With Stone Dry, we wanted to capture the heart of traditional bittersweet apple varieties by showcasing their naturally occurring tannins. Drinkers who are beginning to explore the drier end of the craft cider spectrum will enjoy Stone Dry for its full tannic mouthfeel, perceived dryness and robust bittersweet aromatic notes, much like a very ripe apple.” 

The new Stone Dry cider is looking to be just one of the company’s new styles, as Angry Orchard is looking to open a new innovation center in the New York Hudson River Valley this fall. The center, called the Orchard, will feature a cidery for makers to test out new styles, apple varieties and fermentation processes.

Angry Orchard’s Stone Dry cider is sold in packs of six nationwide. 

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