Discover what’s next in digital disruption at upcoming Elevation Summit
DENVER — What’s next in mobile applications and digital disruption in the path to purchase? Find out by attending the upcoming thought leadership event to be hosted by Drug Store News and the Mack Elevation Forum on Aug. 21.
During this impactful Elevation Summit, Meg Columbia-Walsh, founder of inverse mobile and global lead of digital innovation and marketing excellence at Ernst & Young, will shed light on “The Revolutionized ‘Path to Purchase.” During her presentation, attendees will learn how to step in front of the mobile shift disrupting the path to purchase and the organizational steps needed to optimize messaging, brand impressions and growth.
The Elevation Summit, to be held at Kevin Taylor’s at the Opera House in Denver, will start a day before the opening of the NACDS Total Store Expo and will challenge attendees to think differently about brand building, breaking through to today’s consumer, why “share of heart” matters in the currency of the new economy, how mobile and social are changing the rules, and what’s next in a totally connected, global retail world.
Additional speakers include —
• Beth Stiller, Walgreens’ group VP, retail brands and global sourcing
• Bryan Gildenberg, chief knowledge officer at Kantar Retail;
• Ryan Olohan, head of health care at Google;
• Karuna Rawal, EVP business lead at Arc/Leo Burnett Group;
• Marc Landsberg, president/COO at Social Deviant;
• Greg Kahn, advisor at Internet of Things Consortium; and
• Gary Preston, CEO of Preston Partners.
“People need to attend and take time from their busy schedules to gain fresh insights and ideas from cutting-edge experts in their related fields to help grow your business,” DSN publisher Wayne Bennett said. “We also strive to provide an environment for industry leaders and those interested in gaining new ideas that matter to your business and a place where you can learn what’s next and stay ahead of the competition.”
For registration information, visit theelevationsummit.com. For sponsorship opportunities, contact Wayne Bennett at firstname.lastname@example.org.
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Mondelez, D.E Master Blenders to combine coffee businesses
DEERFIELD, Ill. / AMSTERDAM — Mondelēz International, Inc. and D.E Master Blenders 1753 B.V. announced that they will combine their coffee businesses in order to create Jacobs Douwe Egberts, a pure-play coffee company with annual revenues of more than €5 billion.
Mondelēz received €3.8 billion and a 44% interest after closing the new joint venture. Acorn Holdings B.V., owner of D.E Master Blenders 1753, will have a 56% share in the new coffee company.
Jacobs Douwe Egberts will be based in the Netherlands and own coffee brands, such as Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Kenco, Pilão and Gevalia.