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Diplomat’s Kaddis to appear in specialty pharmacy webinar

BY Alaric DeArment

FLINT, Mich. – A webinar next week about specialty drugs expected to enter the U.S. marketplace over the next 12 months and strategies that can improve patient outcomes while keeping costs down will include a speaker from one of the country’s biggest specialty pharmacies.

Diplomat Specialty Pharmacy SVP sales and business development Atheer Kaddis will appear in the Sept. 12 webinar, Payer Tactics to Manage High-Cost Specialty Drugs in the Pipeline, for which Atlantic Information Services will serve as host. Diplomat is the largest independent, privately owned specialty pharmacy in the country and experienced 199% growth in sales between 2009 and 2012, recently landing on Inc. magazine’s list of the top-5,000 fastest-growing private companies.

"Specialty drugs are expected to contribute to approximately half of all pharmacy spend over the next five years," said Kaddis, who has worked as an executive at Diplomat since 2007. "That kind of rapid expansion means payers need to understand where to focus their attention and resources so that they can best position themselves for better management of these new therapies."

 

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Rite Aid to announce Obamacare resources at event with HHS secretary

BY Alaric DeArment

NEW YORK — Rite Aid chairman and CEO John Standley will take part in an event with Department of Health and Human Services secretary Kathleen Sebelius to announce new resources to help customers prepare for Obamacare, according to published reports.

The Hudson, N.J., Reporter reported that Standley and Sebelius would appear at a Rite Aid store in Hoboken, N.J., to announce the changes. Sebelius will then meet with state and local healthcare and community stakeholders in Newark, N.J., to discuss the law, officially known as the Patient Protection and Affordable Care Act.

 

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Febreze launches new collection specifically designed to aid in a better night’s sleep

BY Jason Owen

CINCINNATI — Febreze has launched the new Febreze Sleep Serenity collection, the brand’s first line of scents specifically designed for the bedroom to help consumers achieve better sleep, the company stated.

Research by the National Sleep Foundation concluded that 74% of respondents who said they went to sleep quickly every night or almost every night over a two-week period said they felt more relaxed when their bedrooms had a fresh, pleasant scent.

Researchers at Febreze also recognized the important role scent can play in achieving quality rest, and experimented with different fragrances to identify which scents consumers associated with sleep-enriching benefits. They found that lavender is known to decrease the heart rate and blood pressure, resulting in a deep sleep and incorporating jasmine during sleep can increase levels of alertness throughout the next day. Joyful memories and reassuring feelings like the ones evoked from smelling milk and honey induce the production of serotonin, which creates the sensation of well-being and relaxation, the company noted. This research led to the launch of the Febreze Sleep Serenity collection.

Febreze Sleep Serenity is available in three scents and comes in a variety of forms, including a Bedside Diffuser, Bedding Refresher, Bedroom Mist and a Bedroom Diffuser. The collection is available at mass merchandise, drug and grocery retailers nationwide for an MSRP ranging from $3.29 to $5.49.

To help launch the new Sleep Serenity collection, the brand has teamed up with actress Alyssa Milano, star of the ABC TV series, "Mistresses."

“Everyone knows how important sleep is in our lives and to our well-being, but we also need to give our bedtime routine the attention it deserves,” Milano said. “My bedroom environment plays a big part in my sleep experience, so I’m delighted to work with Febreze to introduce the new Sleep Serenity collection. The soothing scents for the bedroom are the perfect way to set the stage for a peaceful night’s rest and help rekindle your relationship with sleep.”

The brand also is launching a consumer sweepstakes with online women’s content destination, DailyCandy, in DailyCandy’s Febreze #MySleepSerenity sweepstakes. Consumers will have the chance to win a year’s supply of Febreze Sleep Serenity and a bedroom makeover when they visit the DailyCandy Pinterest page and design their dream bedroom board including pins of the new Sleep Serenity scents.


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