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Digital game on Meijer Web site sparks surge of visits

BY Alaric DeArment

GRAND RAPIDS, Mich. An online game that Meijer launched last month to showcase the mass merchandiser’s offerings on its Web site has attracted more than 300,000 users from every state, Meijer announced Monday.

The game, “Wish Carefully,” at www.wishcarefully.com, allows users to wish for gifts, which in turn enters them into a sweepstakes to win gifts ranging from electronics to jewelry and gift cards.

“We are thrilled with the response to “Wish Carefully,” Meijer director of e-commerce Dawn Bronkema said. “Although Meijer is only located in five states, the Meijer brand is nationwide thanks to a huge number of participants across the country who have chosen to play the game and try to win a holiday gift.”

Meijer has spread the game virally, allowing users to place it in their personal Web pages, including on social networking sites such as MySpace and Facebook.

The chain operates 185 stores in Michigan, Ohio, Indiana, Illinois and Kentucky.

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Walgreens recalls plush animals with chocolate bars sold in September

BY Jenna Duncan

DEERFIELD, Ill. Walgreens has issued a recall of 173 teddy bears that were stocked in some U.S. stores in late September, the company said Friday.

The recall was issued after the Food and Drug Administration tested chocolate that was packaged with the bears and found traces of melamine. Customers who purchased the bears are advised to return the toys and candy to Walgreens stores for full refunds.

Walgreens issued a statement to its stores to discontinue sales of the bears, described as “Dressy Teddy Bears,” which are nine inches high and include a 4-ounce chocolate bar. The bears are marked with the UPC number 047475864485 and product tag item number 291332.

At the time the recall statement was issued, Walgreens said that no injuries had been reported. More information on the recall can be found at www.walgreens.com/images/pdfs/recalls/TeddyBear_Product_Safety.pdf or by calling the Walgreens Product Quality department number, (847) 315-2755, between 8 a.m. and 4:30 p.m. (Central time), Monday through Friday.

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Frito-Lay puts young leader’s faces on Doritos bags, DoSomething.org awards them grants

BY Alaric DeArment

PLANO, Texas In an effort to encourage young people to take action for positive change, Frito-Lay has joined DoSomething.org to add the faces and stories of 17 different people to Frito-Lay’s Doritos packaging. All featured individuals are under the age of 25 and have made some kind of social or charitable impact on their community.

Winners not only get to see their faces staring back at them on a pack of chips, but they also receive $200,000 in grants to be spent on community projects, awarded by DoSomething.org, a Web site that supports teenagers and assures them that they can make a difference, no matter what their age. The Doritos print campaign tagline is “Doritos recognizes those who do something.”

“What we love about this campaign is that it’s not just slapping a ribbon on the front of a box. The consumer actually learns something‹about the kid, about the cause, about Dosomething.org and about what Doritos stands for,” Nancy Lublin, chief executive officer of DoSomething.org said.

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