Different factors driving beauty in mass, prestige
Total U.S. beauty sales may be trending similar in the mass and prestige channels but with different drivers, according to market research provider the NPD Group.
“Despite the current economic situation, the beauty industry continues to trend upward, showing growth for the fourth consecutive quarter in both the food, drug and mass and prestige channels,” stated Diane Nicholson, president of beauty at the NPD Group. “After a positive yet cautious 2010, it’s encouraging to see consumers continue to embrace newness and innovation in the beauty space.”
According to the numbers, total U.S. beauty sales in both the food, drug and mass channels and prestige trended similarly in first quarter 2011 (January through March), up 4% and 5%, respectively.
Makeup sales fared better in the food, drug and mass channel (up 6%) versus prestige (up 5%) during the first quarter due in part to the double-digit sales in the $127 million nail segment, according to NPD.
In a separate research report, NPD found that lip color was the star of the total prestige lip segment between January and April, rising 11% in dollars ($92.1 million), compared with January through April of 2010. In fact, lip color began to show signs of growth again last year after nearly a decade of declining sales.
“In 2010, we saw the preference for rich as well as retro colors; in 2011, we are seeing new neutrals come to the fore. As the fashion industry increasingly features bold as well as understated lip statements on the runway and in advertisements, lip color appears to be getting its groove back,” stated Karen Grant, NPD’s VP and senior global industry analyst.
In skin care, the food, drug and mass channel is triple the size of the prestige channel, yet prestige trended better, according NPD, up 6% in prestige compared with 3% in food, drug and mass.
At-home hair removal falls short
NEW YORK — Despite the do-it-yourself trend within beauty, depilatories experienced a slight dip in sales, according to data provided by SymphonyIRI Group.
Depilatories slipped 3.4% to $26.4 million during the 12 weeks ended May 15 across food, drug and mass (excluding Walmart), according to SymphonyIRI.
Sally Hansen and Veet have been developing products to make at-home hair removal even easier. Also, Veet recently launched a “28 Days of Beautiful” Facebook application to promote its new Veet ready-to-use wax strips for face and body, and to engage consumers with a panel of celebrity experts.
The article above is part of the DSN Category Review Series. For the complete Hair Removal Sell-Through Report, including extensive charts, data and more analysis, click here.
Brushing on innovation
NEW YORK — L’Oréal Paris has combined its cosmetics and skin care expertise into one innovative formula with Visible Lift Smooth Absolute instant age-reversing foundation.
The SPF 17 formula is infused with an anti-aging complex, hydra-collagen, which also contains Pro-Retinol A, elastic, collagen and vitamin E. The prestige-inspired, click-through brush sweeps the formula evenly onto skin, providing controllable coverage and a weightless finish.
Available as of July in eight shades, the new Visible Lift Smooth Absolute has a suggested retail price of $15.95.