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Dietary supplement industry issues public advisory against marketing around Ebola virus

BY Michael Johnsen

WASHINGTON — The dietary supplement industry on Tuesday spoke out against any supplement manufacturer making advertising claims around the Ebola virus. "The dietary supplement industry is aware of public concern regarding the Ebola virus and of the desire of the public to protect itself against this virus," the industry stated in a joint statement of five associations. "We are unaware of any scientific data supporting the use of dietary supplements to prevent Ebola virus infection or treat Ebola virus disease. Furthermore, federal law does not allow dietary supplements to claim to treat any diseases, including Ebola virus disease."

The American Herbal Products Association, the Consumer Healthcare Products Association, the Council for Responsible Nutrition, the Natural Products Association and the United Natural Products Alliance endorsed the following unified advisory for marketers and retailers, as well as for consumers of dietary supplements:
 
  • Marketers and retailers of dietary supplements are urged to refuse to stock or sell any supplements that are presented as treating or curing Ebola virus disease, or preventing Ebola virus infection;
  • Marketers and retailers should refrain from promoting any dietary supplement as a cure or treatment for Ebola virus disease;
  • Anyone who believes they may have Ebola virus disease or may have come in contact with the Ebola virus should contact a healthcare professional immediately. The Centers for Disease Control and Prevention has more information on Ebola virus disease and the proper actions to take if you suspect you are ill; and
  • While there are many dietary supplements that have much to offer in terms of enhancing general immune function, therapies for the treatment of Ebola virus disease should only be recommended by qualified healthcare professionals or public health authorities.
The organizations supporting this advisory represent the majority of dietary supplement manufacturers. Each of the associations and its member companies remain committed to providing the American public with high-quality products for supporting personal health and permitting “self-care” choices. Each of the associations is also committed to recognizing that self-care is discouraged for some health conditions. The current outbreak of Ebola virus disease is such a condition.
 

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CRN reaches 41-year high of 151 member companies

BY Michael Johnsen

WASHINTON — The Council for Responsible Nutrition on Tuesday announced that, with the addition of three new companies, its membership roster is at a 41-year high of 151 member companies. The three new companies include BioCell Technology, DianaPlantSciences and Proliant Health.
 
“CRN continues to attract companies who might not have previously thought of joining us, but see the immense value that results from collaborating with colleagues and competitors who share a common value—doing what’s right for their consumers with safe and beneficial products," said Steve Mister, CRN president and CEO. "In fact, over the past five years, thanks to companies who are committed to the long-term growth of this industry, our dues revenue has increased by 50%, placing us for the first time in the ‘$5+ million’ category of associations. This budget enables us to increase our meaningful work on behalf of our members and be a stronger, unified voice of the industry. Responsible companies want to be part of that.”  
    
BioCell Technology engages in researching, developing, branding, and distributing science-based raw material ingredients that have applications in health and beauty. DianaPlantSciences is in the natural and functional food solutions space, specializing in the commercialization of phyto-actives sustainably sourced from plant cell culture for nutrition. And Proliant Health manufacturers pharmaceuticals-inspired bovine plasma fractions along with cutting edge chicken and beef proteins. Proliant’s proteins are used in everything from vaccines and medical diagnostic kits to providing the performance nutrition elite athletes need to excel.
 
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CVS Health’s Sansone discusses alignment at Elevation Forum

BY Mo Rahn

WOONSOCKET, R.I. — “We are in a new era of business where leaders create results through networks and communities, rather than through direct lines of command. We all must learn to become comfortable building our businesses with leaders, advisers and specialists outside of our own company.”  That was one of the key messages conveyed by Dan Mack during the most recent Elevation Forum, held on Sept. 18.

The forum community, keynote speakers, CVS Health’s SVP of merchandising and retail pricing Judy Sansone and her team — comprised of Grant Pill, George Coleman and Maly Bernstein — discussed how to elevate relationships with CVS. Sansone shared with the forum members a number of deeper insights into personalization, store and category clustering, and the identity of CVS’s best partners.   

Sansone has been leading the merchandising organization for the last three years, and her team has created or refined more than 80 store clusters and 8,500 unique planograms grounded in their customer data. Sansone said, “Personalization works great with brands that have developed strong consumer loyalty, or that suffer from consumer awareness challenges and are in need of constant consumer reminders.” 

Grant Pill, CVS Health’s VP of consumer healthcare, PATH and quality assurance, added: “Manufacturers that silo off their marketing teams do not optimize their organizational alignment.” The best organizations, according to Pill, create one-on-one marketing relationships with their customers and are utilizing the CVS Extra-Care asset. Sansone continued, “Our best partners support our larger picture purpose focusing on improving consumer health outcomes and vision. They also bring larger global (category or emerging) research and insights while being grounded in CVS’s core consumer.”

The forum stared with a robust presentation and discussion on how to recognize and eliminate dysfunctional leadership behaviors within organizations. Mack opened the discussion with a Richard Branson quote, "It’s nice when people agree, but if everyone thought along the same lines all the time, nothing would ever change. Every company needs mavericks. The people who really make a difference are often those who don’t quite fit in, and often don’t act in the same way as everyone else, and don’t follow the status quo.”  
Mack said, “If that is true, we must think different about how we recruit and lead our organizations.”       

The next Elevation Forum will be held on April 24, 2015 in West Palm Beach, Fla. The forum team will continue the vision of uncovering unique insights and discussing the best practices engaging the industry. Mack founded the Elevation Forum for senior executives in 2008; the group serves as an incubator for many emerging growth brands and includes sales leaders and marketing leaders from larger health, beauty and wellness companies looking for an edge. 


Dan Mack is the Founder of Mack Elevation Forum and author of “Dark Horse: How Challengers Companies Rise to Prominence.” To learn more, visit www.MackElevationForum.com or call Dan Mack at (630) 607-2774.

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