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Diet Coke revamps look, debuts four flavors

BY Gisselle Gaitan

A major revamp is underway for Diet Coke. The brand has unveiled a redesign of its cans and announced the launch of four new flavors, which are to join the product line. The latest additions to the Diet Coke family are Diet Coke Ginger Lime, Diet Coke Feisty Cherry, Diet Coke Twisted Mango and Diet Coke Zesty Blood Orange. 

“Diet Coke is one of the most iconic brands loved by millions of fans in North America,” Rafael Acevedo, Coca-Cola North America’s group director at Diet Coke, said. “Throughout this relaunch journey, we wanted to be bold, think differently and be innovative in our approach. And most importantly, we wanted to stay true to the essence of Diet Coke, while recasting the brand for a new generation.”

In order to connect with a whole new audience, the Atlanta-based company spoke with more than 10,000 people from across the country to get their ideas and inputs on potential flavor extensions, packaging updates and more. With these insights, Diet Coke was able to develop and test more than 30 flavor combinations, which contained tropical, citrus and botanical notes, the company said.

“We know Diet Coke has all kinds of fans — from people who have loved its great taste since it launched in 1982 to millennial men and women who are always looking to try new things. We’re modernizing what has made Diet Coke so special for a new generation. The same unapologetic confidence still comes through and the same great Diet Coke taste people love is here to stay, but we’re making the brand more relatable and more authentic,” Acevedo said. 

Diet Coke will continue to be offered in all current existing packaging, and the new flavors will be packaged in a 12-oz. can and sold as either on-the-go singles or packs of eight, which will hit store shelves later in January.  

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Alden’s Organic Ice Cream channels cake, cookies in new offering

BY Gisselle Gaitan

Alden’s Organic, a company specializing in the creation of organic ice cream, has announced that it will be relaunching three classic flavors with clean organic versions.

The Eugene, Ore.-based company will be using milk and cream from cows not treated with the artificial growth hormone rBST or antibiotics. Artificial ingredients also will be left out. The flavors being relaunched are:

  • Alden’s Organic Birthday Cake: Cake-flavored ice cream with ribbons of purple icing;
  • Alden’s Organic Chocolate Chip Cookie Dough: Vanilla ice cream with bites of organic chocolate chip cookie dough and chocolate chips; and
  • Alden’s Organic Peanut Butter Fudge: Peanut butter ice cream with swirls of organic fudge and peanut butter.

“At Alden’s, we make ice cream using ingredients you can feel great about eating,” Michelle Hunt, vice president of marketing at Alden’s Organic, said. “All of the delicious mix-ins we use — icing, fudge and cookie dough — are as simple, clean and delicious as our organic milk and cream.”

Each of the new flavors will be available in 1.5-qt. cartons with prices ranging from $6.99 to $7.99, in natural food stores and grocers nationwide beginning February. 

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Cuvée Coffee Nitro Cold Brew launches redesigned can

BY DSN STAFF

Cuvée Coffee, an Austin-based company that pioneered nitrogen-infused cold brew, is ushering in the new year with a whole new look and state-of-the-art cold brewery to provide their product to even more consumers. The expansion will further position Cuvée as the leader in the Nitro Cold Brew category by incorporating innovations into its brewing process, along with its new can design.

“We made it our mission more than a decade ago to bring craft coffee home to Texas, and we're proud to say we were the first to can nitro cold brew,” Mike McKim, CEO and Founder of Cuvée, said. “We’re committed to continuing to bring customers extraordinary products and flavors.”

Cuvée Nitro Cold Brew cans contain an all-natural boost with only five calories and no added sugar. It’s subtle, delicious and goes down smoothly — partly because the coffee is that good and partly because nitrogen adds a creaminess and sweetness that straight cold brew lacks, with no added ingredients.

For more information contact David Hayes at david@greatpointbrands.com or 469-450-4361.

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