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Diet Coke, Heidi Klum team up to educate women on heart health

BY Melissa Valliant

ATLANTA For the second year in a row, Diet Coke and Heidi Klum are joining forces to spread awareness of heart disease, the leading cause of death in American women. Sponsored by the National Heart, Lung and Blood Institute, The Heart Truth campaign will educate women on the risks of heart disease through an extensive campaign of advertising, a traveling exhibit and high-profile events.

The Heart Truth’s Red Dress Collection fashion show will be showcased at this year’s Fashion Week on Feb. 13, where women will don unique red dresses that will later be displayed on The Heart Truth Road Show. This traveling exhibit will visit six cities and offer heart health screenings and educational materials.

Klum also has designed a ruby- and diamond-encrusted Diet Coke Red Dress Charm, which she will wear on the Red Carpet at the Academy Awards on Feb. 22.

The advertising campaign will include national TV, print and online ads featuring Klum. Six magazines, including PEOPLE, will include print advertisements, and popular shows like “American Idol” will run The Heart Truth ad spots.

Diet Coke also has updated their Web site to include heart disease risk factors and preventative tips for heart health under The Heart Truth section.

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Sunny Crunch Foods announces launch of Probiotic Chewy Cereal Bars containing GanedenBC30

BY Michael Johnsen

TORONTO Sunny Crunch Foods on Tuesday announced the launch of probiotic cereal bars that require no refrigeration.

The all-natural Probiotic Chewy Cereal Bars are made with whole oats and evaporated cane juice, and are available in four flavors: cranberry, strawberry, peanut and almond. Each 3.5-oz. bar is made with the patented probiotic GanedenBC30, manufactured exclusively by Ganeden Biotech. Additionally, each bar has 5 grams of fiber, 2 grams of protein, prebiotics, omega-3 fatty acids and only 110 calories.

“These bars are the perfect solution for people looking for an on-the-go, healthy snack that can help regulate and maintain a healthy digestive system,” stated Willie Pelzer, president and CEO of Sunny Crunch.

Sunny Crunch bars are the latest in a string of new products containing the probiotic strain GanedenBC30. “We are thrilled that companies are taking advantage of the unique characteristics of GanedenBC30 to offer consumers more options when it comes to shelf-stable, probiotic-enhanced products,” stated Ganeden Biotech CEO Andy Lefkowitz.

Probiotic Chewy Cereal Bars are sold in packs of five and will be available shortly at major grocery chains throughout North America. Sunny Crunch plans to expand distribution to the United Kingdom and add GanedenBC30 to cereal products.

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Dr Pepper Snapple Group honored twice at Product of the Year USA awards

BY Melissa Valliant

PLANO, Texas Dr Pepper Snapple Group was recognized this year for “Beverage of the Year” and “Kids Nutrition” at the Product of the Year USA awards, one of North America’s largest consumer-voted programs awarding product innovation.

More than 100,000 U.S. consumers voted Dr Pepper Snapple Group’s Canada Dry Green Tea Ginger Ale “Beverage of the Year.” The carbonated drink combines the crisp flavor of ginger ale with the refreshing taste of green tea, while delivering 200 mg of antioxidant power derived from green tea and vitamin C. A diet version of the successful beverage will be released in early 2009.

Dr Pepper’s Mott’s for Tots was awarded in the “Kids Nutrition” category. Like Canada Dry Green Tea Ginger Ale, Mott’s for Tots packs a healthy punch; it offers 100% of the daily vitamin C children need, while reducing the sugar content of regular juice by 40% without any artificial sweeteners.

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