BEAUTY CARE

Diane Miles resigns from Bare Escentuals

BY Antoinette Alexander

SAN FRANCISCO Bare Escentuals, a maker of mineral-based cosmetics, has announced the resignation of Diane Miles, president of wholesale and international sales.

The company now searching for a senior vice president of wholesale sales to assume the duties. Until a replacement is found, the wholesale and international sales and marketing personnel will report to Jim Taschetta, chief marketing officer, and Leslie Blodgett, chief executive officer.

“We do not believe this announcement is related to current business trends; however, the timing is not ideal. The wholesale segment has been the shining star of the business in 2007, and the growth story hinges on expansion in this channel over the next few quarters [Nordstrom’s, Macy’s, Sephora, Ulta and J.C. Penney],” stated SunTrust Robinson Humphrey analyst William Chappell. “While we do not expect her departure to impact the planned distribution expansion, we are disappointed that she did not stick around for a transition period.”

Miles, former chief executive officer of Benefit Cosmetics, a LVMH subsidiary, joined Bare Escentuals in 2006 to oversee operations. According to Chappell, Miles was expected to continue overseeing the wholesale segment but her duties had been greatly reduced as the company bulked up its senior management team. Chappell stated that he believes this is what led to her resignation.

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BEAUTY CARE

Dove creates online series about teens and real beauty

BY Antoinette Alexander

GREENWICH, Conn. Unilever’s Dove is challenging the stereotypical views of beauty with a new online series designed to give teens a “reality check” about factors impacting their self-esteem.

Through its Dove Campaign for Real Beauty, the brand has created Dove Reality Diaries that will follow four real girls as they share their personal struggles with self-esteem issues including beauty, boys and body image. According to the company, the series promises to be a revealing first-hand account of the day-to-day challenges teens face in an era where magazine covers are airbrushed and plastic surgery is mainstream.

The six-week online “reality show” can be found at www.doverealitydiaries.com. Blog entries and confessional video diaries will document the girls’ progress. The site also will feature live chats with the four girls and two “talk back” workshops hosted by self-esteem expert and global ambassador for the Dove Self-Esteem Fund Jessica Weiner. In front of a live teen audience, Weiner will help the girls tackle scenarios that can challenge a young woman’s self-esteem and offer tools on how to better handle these situations.

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Nexxus, Locks of Love team up to educate women on charitable hair donations

BY Antoinette Alexander

NEW YORK Nexxus Salon Hair Care has partnered with Locks of Love, a group that provides children suffering from long-term medical hair loss with hairpieces and wigs, to educate women and men on how to properly donate their hair to the charity.

Through the partnership, Nexxus Salon Hair Care and Locks of Love has created a video tutorial to educate interested donors and their stylists on the proper steps to donate. The video can be found at www.Nexxus.com. The main steps are:

  • Hair must be at least 10 inches from tip to tip
  • Hair must be secured in a ponytail or braid before it is cut; and the cut must be made above the hair elastic
  • Hair must be clean and completely dry before it is mailed
  • Ponytail should be placed in a plastic bag and then into an envelope
  • Include the hair donation form you find at www.LocksofLove.org so they can acknowledge the donation.

In addition to producing the video, Nexxus made a donation of $10,000 to the organization to help defray operating costs and to help fund research in finding a cure for alopecia areata, which is an autoimmune disease that causes a person’s hair to fall out. Over the past two years, Locks of Love has expanded their efforts in the search for a cure by awarding research grants to the University of Miami’s Miller School of Medicine.

To date, the non-profit organization has provided more than 2,000 children in all 50 states and Canada with hairpieces. Most of the children who receive hairpieces suffer from the medical condition alopecia areata.

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