Diane Lane named Neutrogena brand ambassaor
LOS ANGELES Neutrogena, a maker of skin, hair and cosmetics products, has named actress Diane Lane a brand ambassador.
In her new role, Lane will be featured in national television and print campaigns, beginning with a commercial for the new Neutrogena Healthy Skin Rejuvenator.
“I believe in uncomplicated, healthy beauty products that work and to me that is what Neutrogena is all about,” stated Lane. “I’ve used the products for years, so I feel a real connection to the brand. I’m truly excited to be a part of the Neutrogena team.”
Oscar-nominated for her role in “Unfaithful” opposite Richard Gere and Olivier Martinez, Lane is a versatile actor who has been working since age 6. The native New Yorker has appeared in such films as “The Perfect Storm,” “Under the Tuscan Sun” and “Hollywoodland.”
Lane will star in “Untraceable” as an FBI agent in search of a Web-savvy serial killer. The Sony film is due in theaters Jan. 30, 2008. In addition, she will team up with Richard Gere once again in “Nights of Rodanthe.” The Warner Brothers film will be released on June 6, 2008.
Lornamead’s Finesse gets a new look
STAMFORD, Conn. Personal care company Lornamead is celebrating Finesse’s 25th anniversary with new packaging throughout the entire range of shampoos, conditioners and styling products.
The new packaging features a three-dimensional burst, designed to reflect the nature of all three formulations using primary colors. For example, Enhancing Shampoo is blue, Moisturizing Shampoo is pink and Volumizing is green.
“On the occasion of the brand’s 25th birthday, it was fitting that this popular hair care line from the ‘80s got an update,” stated George Russell, chief executive officer of Lornamead.
New York-based firm Muts & Joy designed the new packaging.
L’Oreal to acquire Turkish hair care company
PARIS L’Oreal group has announced an agreement to acquire Turkish hair care products company Canan.
The deal is subject to closing conditions and customary governmental review, including antitrust clearance. L’Oreal expects that the acquisition of Canan will be accretive from 2009.
Founded in 1981, Canan achieved sales of €26 million in 2006, mainly through its brand Ipek, which is in fourth position in the mass-market hair care segment.
Ipek is widely distributed throughout Turkey, both in mass market and traditional retail outlets. Canan has a factory near Istanbul.
According to Patrick Rabain, president of consumer products, “The Turkish cosmetics market is expanding strongly and has a very large growth potential. The acquisition of Canan will bolster our positions in hair care products, the largest segment in the market. With its commercial dynamism and its extensive presence in retailing channels, Canan will also accelerate the development of the division’s other brands.”