BEAUTY CARE

Dial for Men partners with Spartan Races, develops new Speed Foam body cleanser

BY Antoinette Alexander

PITTSFIELD, Vt. — Henkel’s Dial for Men is the presenting partner of the 2012 Spartan Race series, sponsoring all 38 U.S. races, which kick off Jan. 28 in Temecula, Calif.

Spartan Race hosts obstacle course races through mud and trails to test one’s resilience, strength, stamina and quick decision-making skills.

Spartan warriors will be supplied Dial for Men body wash at the shower stations to wash away the toils of the course.

In early first quarter 2012, Dial for Men brand is launching its new Men Speed Foam, a new type of full body cleanser. Dispensed from a self-propelling aluminum bottle, its quick gel-to-foam formula requires only a small quarter-sized shot for both total body coverage and maximum cleaning ability with no of need of a washcloth or loofah.

 

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Kao names Nosek president of Kao USA as part of new global management approach

BY Antoinette Alexander

CINCINNATI — As part of a move to integrate its beauty care products business, Kao has named John Nosek president of Kao USA, the newly restructured beauty care company that merges Kao’s prestige, mass and salon businesses in the United States.

Beginning this month, Kao’s beauty care subsidiaries in North America and Europe will run as unified organizations in the major countries in which they operate. In his capacity as president of Kao USA, Nosek will oversee the consumer products business, professional salon business and Molton Brown USA.

The Kao USA brand portfolio includes Ban antiperspirants; Jergens and Curel hand and body lotions; Biore facial care; John Frieda hair care, as well as Goldwell and KMS California professional hair care and Molton Brown products for body and home.

Previously, Kao’s key beauty care subsidiaries all operated as independent businesses in the North American and European markets. Under the direction of Nosek in the United States, these subsidiaries will be unified with an emphasis on standardization of work practices and integration of information technology systems.

The global management approach will give Kao increased leverage in target markets and enable Kao to better utilize its combined experience and resources to accelerate the growth of the Kao group in the United States, according to the company.

Nosek joined Kao Brands in 2006 as VP of sales and was named GM for Kao Brands U.S. in 2008. Prior to his first role at Kao Brands, Nosek held a variety of executive positions in the consumer products arena with other industry giants, such as L’Oréal USA and Bristol-Myers Squibb.

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Beautifying the brow

BY Antoinette Alexander

NEW YORK — Bold brows are hot, as evidenced by the beauty looks at spring 2012 Fashion Week and the sales data at retail. Looking to spring 2012, Maybelline New York has introduced its new Master Shape Brow pencil. The wax pencil features subtle color pigments for a natural look, and the groomer brush adds the finishing touch. It comes in blonde, soft brown, deep brown and auburn, and has a suggested retail price of $7.99.


Sales of eyebrow makeup at food, drug and mass (excluding Walmart) rose 5.9% in the 52 weeks ended Nov. 27, according to SymphonyIRI Group.

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