BEAUTY CARE

Designer Parfums, Luxe Brands to acquire from P&G Frederic Fekkai’s salons, hair care brand

BY Antoinette Alexander

 

NEW YORK — Designer Parfums CEO Dilesh Mehta and Tony Bajaj, founder and CEO of Luxe Brands, have collaborated to form a joint venture to acquire the Frédéric Fekkai luxury hair care brand and salons from Procter & Gamble, effective June 30.

The newly formed entity is called Fekkai Brands. The Fekkai product line is distributed in beauty retailers, as well as in Fekkai's namesake salons. Founder Frédéric Fekkai will retain his role as adviser and brand architect at the flagship salon on 5th Avenue in New York.

The Fekkai business is comprised of hair products and seven salons in New York, Connecticut, Florida, Texas and California.  Approximately 225 people are currently employed in the salon business; they are expected to transfer to the newly formed entity.

The Fekkai acquisition marks the latest step in expanding its portfolio, which includes the Ariana Grande fragrance, set to launch in September, the House of Jean Patou fragrances and DDF, a dermatologic skin care brand.

 

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BEAUTY CARE

Turning to social media to lift sales

BY Antoinette Alexander

Beauty brands are looking to ramp up sales and jazz up the depilatories segment with convenient delivery methods, enhanced formulas and a greater social media outreach.

(Click here to view the full Category Review.)

Sales of depilatories are experiencing a modest lift — up nearly 2% to $171 million for the 52 weeks ended April 19, according to IRI, but manufacturers are turning up the heat with new launches just in time for the summer season.

One such example is Church & Dwight’s Nair brand of depilatories and waxes, which just announced the extension of its Moroccan Argan Oil line of hair removal products. Among the new products is Nair Glides Away Moroccan Argan Oil, which provides a no-touch application in a convenient delivery system for bikini, arms and under arms.

The brand, which is celebrating its 75th anniversary, also has launched @NairCare on Instagram to highlight the newest complete Moroccan Argan Oil line and the latest on how to achieve silky skin just for summer. The brand also has enlisted celebrity fashion stylist Natalie Saidi who will share her expertise in creating the perfect ensemble from head to toe.

There’s also NAD’s, the Aussie hair removal company, which has been creating smooth, hair free skin for more than 22 years. The collection includes, but is not limited to, Nad’s Natural Hair Removal Gel and Nad’s Facial Eyebrow Shaper. The brand also offers its Nad’s Nose Wax for Men and Women, which is positioned as the world’s first “nose wax.”

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Oil Essentials launches one-stop solution

BY Antoinette Alexander

DUBLIN, Ohio — The world of beauty oils continues to expand with the recent introduction of Oil Essentials at Walmart.

(Click here to view the full Category Review.)

The collection of oils offers a one-stop solution for all skin and hair types. Made with natural and sustainable blends of essential oils and fortified with an anti-aging Luxmeadow E complex, each oil promises to gently nourish and heal.

The collection — which is free from parabens, sulfates, phthalates and synthetic colors — includes:

  • Seabuckthorn berry and borage;
  • Omega 3, 6, 9 and evening primrose;
  • Neroli and avocado;
  • Argan and wheat germ;
  • Sweet almond and macadamia; and
  • Lavender and rose hip.

Each oil has a suggested retail price of $12.99.

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