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Derma e names director of education

BY Antoinette Alexander

SIMI VALLEY, Calif. — Skin care company derma e has hired licensed esthetician Jaime Cane to fill the new position of director of education.   


Cane comes to derma e with more than 20 years of sales, training and education experience in the beauty industry, including 10 years as a licensed esthetician.  Her background has reached every facet of the beauty industry working for prestige and natural brands, such as Bobbi Brown, Sonya Dakar, Napoleon Perdis and NUDE Skincare.

Cane is skilled in developing internal and external training platforms inclusive of treatment protocols and new product presentations among retailers, estheticians, makeup artists and such top beauty providersas Sephora and Ulta Beauty.


As the new director of education, she will be responsible for developing and implementing the training strategy, sessions and tools necessary to enhance the knowledge of, and experience with derma e at every level.  This position will focus on tailored trainings including in-person, video, webinar and Skype sessions, and consumer events doing in-store demos and skin analysis consultations. Cane also will build key relationships with retailers, in-store personnel and consumers, reinforcing the quality and efficacy of the derma e natural product line.   

 

“I am thrilled to have Jaime Cane join the company and be an extension of our dynamic sales team,” stated Gina Ferrato, VP sales, natural channel.  “Jaime comes to derma e with a wide depth of beauty and natural experience in both sales and education. Plus, being a licensed esthetician, she will be able to speak to the importance of skin care and our extensive natural product line to ensure all derma e partners and customers are properly educated, ultimately helping to grow our sales and enhance our brand equity.”
 

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Jessica Alba’s the Honest Co. secures $70M investment round

BY Antoinette Alexander

LOS ANGELES — Jessica Alba’s the Honest Co. — whose portfolio of natural, non-toxic products includes diapers, wipes, bath, skin care, home cleaning and health-and-wellness products — has closed a $70 million financing round.

Funds affiliated with Wellington Management Co. led the round and were joined by Dragoneer Investment Group and one other public market institutional investor. Existing investors Lightspeed Venture Partners, Institutional Venture Partners, General Catalyst Partners and ICONIQ Capital also participated.

The new round of financing adds to the $52 million raised since the company’s launch in 2012 and will enable the company to accelerate growth.

“We value the support of our partners and customers in helping us make a meaningful impact in the marketplace. We dream big at the Honest Co. and continuously strive to make the world healthier and more sustainable — today and in the future,” said Alba, company co-founder and actress.

The Honest Co. also supports nonprofit partnerships by donating products and employee time. To date, more than 500,000 Honest products have been donated to assist more than 50,000 families through more than 1,300 employee volunteer hours.

Alba is a Golden Globe-nominated actress whose career includes roles in films such as "Fantastic Four" and "Little Fockers," as well as television series "Dark Angel," "The Office" and "Entourage."

 

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Nielsen: More Americans researching products online as opposed to buying products online

BY Michael Johnsen

CHICAGO — A Nielsen study released Wednesday found that Americans are lagging behind their Asian and European counterparts when it comes to online shopping. Americans tend to research their purchases online (63%), look up reviews (63%)  and find online shopping convenient (78%), but they’re hesitant to pull the trigger and actually make their purchases online.  
 
According to the survey, 46% of Americans don't like to buy online because of shipping costs, and 37% report they don't trust giving their credit card information online. 
 
“While online transactions make it easy to download a book, buy a ticket to a sporting event or book a hotel room, building a consumer base for consumable categories requires more marketing muscle,” stated John Burbank, president of strategic initiatives at Nielsen. “Finding the right balance between meeting shopper needs for assortment and value, while also building trust and overcoming negative perceptions, such as high costs and shipment fees, is vital for continued and sustainable growth.”
 
The good news for brick-and-mortar retailers is that Americans still prefer going to retailers in person to buy products. They will research online, but still like to purchase in person, particularly for consumable products, such as personal care, health and beauty, food and beverage, pet food and baby supplies.
 
Asia-Pacific has the highest online buy rates — China and South Korea are leaders in cosmetic products and groceries. Western Europe leads the way on CPG e-commerce — Britain has increased to $91 million in first quarter 2014 from $70 million in the year-ago period and France has increased from $32 million to $42 million over the same time span. 
 
According to the survey, Americans are more open to buying the following online as compared to a survey conducted in 2011:
 
  • Airline reservations – 43% in 2014  vs. 19% in 2011 and hotel/tours – 43% in 2014 vs. 16% in 2013;
  • Electronic equipment – 31% in 2014 vs. 15% in 2011;
  • Ebooks -35% in 2014 vs. 11% in 2011;
  • Music non download – 31% in 2014 vs. 18% in 2011; and
  • Clothing/shoes – 43% in 2014 vs. 35% in 2011. 
 
 
 
 
 
 
 
 
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G.Vimont says:
Aug-27-2014 12:26 pm

This comes as no surprise. We, as Americans, simply have a need to fulfill our needs and wants as soon as possible (immediate gratification) and without shipping fees. I think this comes under the heading of And they needed a research study to tell them this.

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