BEAUTY CARE

Derma e gets Whole Foods seal of approval

BY Antoinette Alexander

SIMI VALLEY, Calif. Derma e Natural Bodycare, a maker of natural skin care products, has announced that Whole Foods Market has identified 40 Derma e products that meet its Premium Body Care standard.

The retailer’s Premium Body Care standard seal identifies formulas that do not contain ingredients such as parabens, sodium lauryl sulfates, artificial colors, synthetic fragrances, and polypropylene and polyethylene glycols. In addition, the ingredients are recognized for being minimally processed.

Some of the Derma e products that display the seal of approval include the Age-Defying Day and Night Cremes, Peptides Plus Wrinkle Reverse Eye Creme and Pycnogenol Creme, Fragrance Free.

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Tom’s of Maine protects teeth, environment with new toothpaste

BY Antoinette Alexander

KENNEBUNK, Maine Tom’s of Maine, a maker of natural personal care products, has developed a new, all-natural fluoride sensitive toothpaste with environmentally sensitive packaging and manufacturing.

The new Tom’s of Maine Maximum Strength Sensitive toothpaste combines cavity protection with naturally sourced potassium nitrate to soothe sensitive teeth and deliver oral care without additives, artificial preservatives or harsh chemicals.

“Consumers told us they wanted a sensitive toothpaste that was naturally-sourced, but still effective and refreshing,” stated Ellen Saksen, Tom’s of Maine toothpaste category manager. “Through our meticulous selection of ingredients, coupled with our commitment to improving our community, consumers who suffer from sensitivity now for the first time have an all-natural choice that has been clinically proven to care for their teeth.”

With the help of birch trees, mint plants and other natural ingredients, the new toothpaste comes in two flavors: Soothing Mint and True Mint, a SLS-free option. Tom’s of Maine’s new Maximum Strength All-Natural Sensitive toothpaste will be available in stores nationwide in September. The suggested retail price is $5.99.

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Nivea for Men develops online resource for grooming

BY Antoinette Alexander

WILTON, Conn. Beiersdorf’s Nivea for Men has launched its newest online destination, dubbed “The Groom Room,” which is a resource for men to find exclusive blog posts, grooming tips and trends, as well as articles on such topics as sports and entertainment.

“We are very excited to introduce ‘The Groom Room’ to consumers,” stated Nicolas Maurer, VP marketing for Beiersdorf USA. “Drawing on insights about the online habits and needs of its consumers, Nivea for Men created a one-stop destination to showcase content from trusted authorities so men can get informed about the topics that are most important to them. We are confident ‘The Groom Room’ will be a must-read for men everywhere.”

With original blog posts from Nivea for Men’s own blogger corps and syndicated articles from various men?s interest publications, “The Groom Room” aims to provide men with all of the grooming information they need in one online location.

The site can be accessed by visiting www.niveaformenusa.com/thegroomroom.

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