Derma e changes name, packaging for one of its products
SIMI VALLEY, Calif. Derma e Natural Bodycare has given its Complete E Cranberry Creme product a new name and upgraded packaging to better communicate to consumers the formula’s benefits.
Formerly known as Complete E Cranberry Creme, derma e’s Advanced Vitamin E Dry Skin Therapy is infused with vitamin E and cranberry seed oil that provides omega-6 and omega-3 fatty acids.
“This product makeover will help consumers better understand the multiple benefits of our most advanced vitamin E creme. We also hope it will improve sales of such a superior formula,” stated Linda Miles, VP, derma e Natural Bodycare.
Goody expands brand with Ouchless Flex line
ATLANTA Goody, a Newell Rubbermaid business unit, is expanding its Ouchless portfolio with the launch of the new Goody Ouchless Flex line of comfort-flex hair accessories.
“At Goody we are constantly engaging with our core consumers to ensure we maintain a solid understanding of what women want for their hair, and we are dedicated to meeting both their aesthetic and performance-related hair product needs,” stated A.J. Ross, president of Newell Rubbermaid’s Beauty & Style global business unit. “Based on consumer insights, we pursued extensive research and development of comfortable and stylish hard hair accessories so women can enjoy the hairstyles they create and comfortably wear them all day.”
Goody launched Ouchless a decade ago as a line of no-metal elastics and has since expanded it to include styling tools such as combs and brushes. The addition of Flex takes the Ouchless collection into three new categories of comfortable hair fashions: pressure-free headbands, updo barrettes and claw clips. The suggested retail prices range between $2.99 and $5.99.
Jane & Co. files for Ch. 11
BALTIMORE, Md. Cosmetics company Jane & Co. has filed for Chapter 11, a move that will allow the company to operate its business as a debtor-in-possession while it looks for a buyer or an alternative strategy.
Jane & Co., which is based in Baltimore, Md., has annual revenues of about $25 million.
Drew McManigle has been named chief restructuring officer and is leading Jane?s business reorganization efforts.