BEAUTY CARE

Derma e to celebrate 25th anniversary at Natural Products Expo West

BY Antoinette Alexander

SIMI VALLEY, Calif. Derma e Natural Bodycare will celebrate its 25th anniversary at the upcoming Natural Products Expo West on March 5 to 8 in Anaheim, Calif.

“Our passion for the pure power of nature has brought us to where we are today; 25 successful years of formulating effective, innovative natural products that deliver results. We will continue to develop premium products with high levels of the finest scientifically proven natural ingredients while staying true to our beliefs: healthy skin, a healthy world and a healthier environment,” said Dr. Linda Miles, president of derma e Natural Bodycare.

The company, whose portfolio includes more than 90 SKUs, will commemorate its anniversary with a party at the Expo.

The family-owned company began in the 1960s when the Stearn family found that the topical application of vitamin E providing natural moisturizing and health properties to benefit skin health. Today, derma e products can be found in more than 5,000 retail outlets throughout the United States, with additional distribution internationally.

The company recently made the move to 100 percent wind energy, reducing the company’s environmental footprint. In addition, a percentage of all product sales goes to The Paraguay Project, a three-tiered charitable program supporting the people, rainforest and land of Paraguay.

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Faith Hill works with Coty to develop, launch signature fragrance

BY Antoinette Alexander

NEW YORK Recording artist Faith Hill has partnered with Coty Inc. to develop and market her own debut fragrance slated to launch fall/winter 2009.

“I had no idea of how exciting and creative it would be to work not only with a great company like Coty, but with some of the leading perfumers in the world.” Hill said. “In one respect, putting out a fragrance is like releasing a new album‹you just hope that everyone will enjoy it.”

The new fragrance will be available at major retailers across North America. Marketing plans are currently in development and additional information is expected to be announced closer to the launch.

“Faith Hill defines all-American beauty,” said Bernd Beetz, chief executive officer of Coty Inc. “Her ability to juggle a widely successful career and family, while embodying grace, glamour and style, is an inspiration to women. We are very excited about this fragrance collaboration and look forward to a long and fruitful partnership.”

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L’Oreal Paris develops sulfate-free EverPure hair care line

BY Antoinette Alexander

NEW YORK L’Oreal Paris is rolling out for early 2009 its new EverPure line of sulfate-free color care hair products.

EverPure is free of harsh sulfates, surfactants and salts that can strip and dull color-treated hair. In place of harsh ingredients, EverPure features an Anti-Fade System of shampoos and conditioners. According to L’Oreal, testing shows color to last up to 32 washes.

For an aromatherapeutic and spa-like experience, the 100-percent vegan formulas are infused with rosemary, juniper and mint extracts.

The collection includes EverPure Moisture, Smooth or Volume formulas. The conditioners and masques feature both UVA and UVB filters to help protect hair from UV rays. For additional coverage, there’s also a UV Protect Spray that can be used on all hair types. Suggested retail prices range between $6.99 and $8.99.

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