BEAUTY CARE

Dentyne introduces alcohol-free mouthwash

BY Antoinette Alexander

LOS ANGELES Dr. Fresh, a manufacturer of oral care, has introduced the new Dentyne ice Mouth Rinse that has the same flavors as the Dentyne Artic Chill and Shiver Mint chewing gum.

The mouthwashes are alcohol-free so it doesn’t have the “burn” associated with the taste of some alcohol-based mouthwashes.

“Most people using alcohol-based mouth rinses can’t withstand the ‘burn’ for the full 30 seconds it takes to kill the bacteria that cause bad breath, so they will rinse for only 20 seconds or even less. And, of course, it stands to reason that if you don’t like the taste of a product, you will rush through the process,” stated Dr. Steven J. Brattesani, a San Francisco dentist. “By choosing an alcohol-free mouthwash with a taste you like, you will rinse longer and truly eliminate odor-causing germs.”

The rinses are available at Target for $3.49 each for a 16 ounce bottle.

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“Power’s Out” chosen for Revlon’s Jessica Alba campaign

BY Antoinette Alexander

TORONTO UOMO Media, a multi-channel entertainment and media company, has announced that the Tricky Stewart written and produced duet “Power’s Out,” featuring Nicole Scherzinger and Sting, was selected as the music for Revlon’s ad campaign featuring actress Jessica Alba.

The song, “Power’s Out,” is a track off Scherzinger’s debut solo album, “Her Name is Nicole.”

“Revlon’s selection of ‘Power’s Out’ compounds and demonstrates the fact that our media properties continue to be impactful, proving broad mass market appeal to both the consumer and business marketplace. Our roster of talent has powerful songs that marry well with equally iconic brands,” stated Camara Alford, chief executive officer and chairman of UOMO Media.

Stewart is a Grammy award-winning music producer and songwriter and has worked with such artists as Rihanna, Janet Jackson and Mariah Carey. Earlier this year, Stewart and Redzone Entertainment signed an exclusive international management deal with UOMO Media.

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Almell introduces Poshe age-defying hand and nail creme

BY Antoinette Alexander

DALLAS Almell Products, the maker of Poshe nail and hand products, has announced the creation of Potion of Youth Age-Defying Hand and Nail Creme.

The Poshe Potion of Youth was created to repair deep skin damage such as age spots that can be the result of too much sun exposure. It is formulated with age-defying peptides that promise to enhance and strengthen cell adhesion and promote the rebuilding of new organized collagen fibers in UV-damaged skin.

The formula also includes anti-aging retinol and shea butter to keep hands soft while promoting nail growth.

The ingredients that round out the lotion are vitamin B to promote strong nails, pomegranate to exfoliate and soften cuticles and Soluble Xylan to stimulate keratin and improve collagen. Poshe’s nail care products are free of formaldehyde and toluene.

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