BEAUTY CARE

Dentyne introduces alcohol-free mouthwash

BY Antoinette Alexander

LOS ANGELES Dr. Fresh, a manufacturer of oral care, has introduced the new Dentyne ice Mouth Rinse that has the same flavors as the Dentyne Artic Chill and Shiver Mint chewing gum.

The mouthwashes are alcohol-free so it doesn’t have the “burn” associated with the taste of some alcohol-based mouthwashes.

“Most people using alcohol-based mouth rinses can’t withstand the ‘burn’ for the full 30 seconds it takes to kill the bacteria that cause bad breath, so they will rinse for only 20 seconds or even less. And, of course, it stands to reason that if you don’t like the taste of a product, you will rush through the process,” stated Dr. Steven J. Brattesani, a San Francisco dentist. “By choosing an alcohol-free mouthwash with a taste you like, you will rinse longer and truly eliminate odor-causing germs.”

The rinses are available at Target for $3.49 each for a 16 ounce bottle.

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“Power’s Out” chosen for Revlon’s Jessica Alba campaign

BY Antoinette Alexander

TORONTO UOMO Media, a multi-channel entertainment and media company, has announced that the Tricky Stewart written and produced duet “Power’s Out,” featuring Nicole Scherzinger and Sting, was selected as the music for Revlon’s ad campaign featuring actress Jessica Alba.

The song, “Power’s Out,” is a track off Scherzinger’s debut solo album, “Her Name is Nicole.”

“Revlon’s selection of ‘Power’s Out’ compounds and demonstrates the fact that our media properties continue to be impactful, proving broad mass market appeal to both the consumer and business marketplace. Our roster of talent has powerful songs that marry well with equally iconic brands,” stated Camara Alford, chief executive officer and chairman of UOMO Media.

Stewart is a Grammy award-winning music producer and songwriter and has worked with such artists as Rihanna, Janet Jackson and Mariah Carey. Earlier this year, Stewart and Redzone Entertainment signed an exclusive international management deal with UOMO Media.

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Report predicts health and beauty as U.K.’s fastest growing retail sector

BY Antoinette Alexander

LONDON A greater number of male shoppers, price inflation and women’s quest for eternal youth will outweigh economic pressures in 2008, driving health and beauty products in the United Kingdom to be the fastest growing retail sector, according to recent research.

In its recent report, dubbed U.K. Health & Beauty Retailers 2008, Verdict Research, a subsidiary of Datamonitor, predicts that health and beauty will take the crown in 2008 as the U.K.’s fastest growing retail sector.

In 2007, consumer expenditure on health and beauty products rose by 4.7 percent to GBP15.6 billion ($30.8 billion), outperforming total UK retail as it has done in every year since 2003. That growth looks to be even stronger in 2008. It forecasts that health & beauty, at 5.7 percent growth, will be the fastest growing retail sector in 2008.

“In uncertain times people are still willing to spend money on making themselves look good and feel good,” stated Carol Ratcliffe, retail analyst at Verdict Research and author of the report. “If you’re holding back from buying expensive items, there is more scope for smaller indulgences. Health and beauty products are ideal for this: it doesn’t cost much to treat yourself and even premium brands are relatively accessible.”

Total sales of men’s toiletries are expected to grow by 7.7 percent in 2008 as wider availability and a better selection of brands and products encourage more men to try new products.

Price inflation is another important factor. Verdict expects these higher costs to be partly passed on to consumers in the majority of beauty categories, with inflation peaking in 2008 across the market as a whole.

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