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Dentists smile on sugarless gum’s impact

BY Tara Smith

CHICAGO Wrigley Co. today announced its received the American Dental Association’s seal for its Orbit, Extra and Eclipse sugarless gums. The gum brands are the first to receive the seal, which is found on Crest toothpaste and Listerine mouthwash, among other products, with Wrigley convincing the ADA that consumers can fight cavities while chewing sugarless gum.

“What consumers want from a chewing gum isn’t just flavor or fresh breath,” said Martin Schlatter, Wrigley’s marketing chief. “They also want oral health.”

A three-year clinical study found chewing Orbit, Extra and Eclipse sugarless gum strengthens teeth and creates saliva that reduces plaque acids.

Although ADA executives said no payment is involved for Wrigley’s use of the seal, Wrigley paid $36,000 to submit the three gums for scrutiny and will pay a $2,500 annual “maintenance” fee to use the seal to help defray the program’s cost.

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A&P, Pathmark agree to notify FTC on merger closing

BY Antoinette Alexander

MONTVALE, N.J. A&P and Pathmark have entered an agreement with the Federal Trade Commission to provide the FTC notice of their intention to consummate A&P’s acquisition of Pathmark at least two weeks before the closing. They will not give such notice sooner than Oct. 5.

As previously report, both A&PIs majority shareholder, Tengelmann, and Pathmark received second requests from the FTC on April 18. Under the agreement, the grocers agreed that they would not consummate A&PIs acquisition of Pathmark for at least 60 days following the data that A&P and Pathmark comply with the second requests. They announced on July 16 that both parties had submitted certificates of compliance to the FTC. In early August, the grocers entered into an agreement with the FTC providing that they would not consummate the deal before Sept. 25.

A&P and Pathmark have stated that they are cooperating with the FTC.

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Mike and Ike introduces lemonade flavor, donates dollars

BY Allison Cerra

BETHLEHEM, Pa. Just Born Inc. has partnered with Alex’s Lemonade Stand Foundation, an organization that raises money for children with cancer, the company announced at last week’s NCA All Candy Expo.

Just Born’s Mike and Ike candy brand will make a minimum donation of $100,000 per year to this foundation to assist in its fight to cure childhood cancer.

The company also unveiled a new flavor of its Mike and Ike candies called Mike and Ike Lemonade Blends, which was the winning flavor in the company’s consumer contest.

“Alexandra Scott [whom the ALSF is named after] set an example for all of us, and we would like to help continue her vision by teaming up with ALSF, said vice president of brand development and services Kathy Bassininski. “Our new delicious Mike and Ike Lemonade Blends variety will be sure to sweeten the success of the important endeavors of ALSF.”

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