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DenTek ‘Tooth Fairies’ embark on nationwide college tour to promote good oral hygiene

BY Antoinette Alexander

 

MARYVILLE, Tenn. — Oral care company DenTek is giving college students nationwide the opportunity to walk down memory lane when they receive a visit from the tooth fairy this fall. In support of its third annual Tooth Fairy Tour, DenTek is sending out a team of Tooth Fairies to continue to promote good oral hygiene amongst college students.

Starting Thursday, a team of DenTek Tooth Fairies will set out on a nationwide college tour, visiting millions of students on more than 40 different campuses. The DenTek Tooth Fairy teams will be handing out floss pick samples on each campus and encouraging students to enter the “#GoFlossYourSelfie” Instagram contest.

In order to enter the contest, students will need to take a “selfie” with their DenTek product and upload the picture to Instagram with the hashtag #GoFlossYourSelfie, as well as their school’s hashtag. The students also have to follow DenTek on Instagram to be entered to win. DenTek will award the winner from each college with a $100 Visa gift card. Plus, there will be additional prizes for students that take a selfie on the spot and show it to a tooth fairy team member.

In recent years, it has been found that more than two-thirds of college students suffer from oral diseases. Dental professionals agree that the most common causes for these oral diseases are diet and lifestyle.

 “DenTek wants to help college students clean and protect their smiles and will send its tooth fairies out to campuses nationwide for the third annual Tooth Fairy Tour to remind students to floss the teeth they want to keep” stated Rachel Scharfman, DenTek brand director. “Our tooth fairies are excited to reinforce the importance of developing good oral health habits and hand out floss picks and coupons at each stop along the way.”    

In addition to college campus stops, the tooth fairy teams will also be stopping by the tailgates of some of the biggest football rivalries in the nation.
 

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Rite Aid Health Alliance partners with Physician Direct ACO in Detroit

BY Michael Johnsen

CAMP HILL, Pa. — John Standley, Rite Aid chairman and CEO, on Thursday morning morning during its second-quarter conference call announced a sixth Rite Aid Health Alliance partnership with Physician Direct ACO in Detroit. 
 
"We continue to expand our pilot for Rite Aid Health Alliance, our innovative program that empowers physicians, in-store care coaches from Health Dialog and Rite Aid pharmacists to work together in providing a higher level of care to patients with one or more chronic conditions," he told analysts, during the company's second-quarter earnings call. 
 
The Rite Aid Health Alliance employs a team approach with pharmacists, physicians and specially-trained in-store health coaches — all endeavoring to help patients with polychronic and chronic conditions meet certain health-related goals central to improving outcomes. The care team members collaborate with the patient to establish health goals, eliminate barriers and create a personalized healthcare action plan in coordination with the patient’s physician.

For complete second-quarter results, click here

 

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Walgreens executive, Illinois senator to be honored at TASC’s 2014 Leadership Awards

BY Michael Johnsen

 

CHICAGO — Illinois Sen. Mattie Hunter, D-District 3, and author and Walgreens executive Steve Pemberton will receive Treatment Alternatives for Safe Communities’ 2014 Leadership Awards at the agency’s annual luncheon on Dec. 10, according to a TASC blog published Thursday. 
 
“By their leadership and examples, Sen. Hunter and Mr. Pemberton show us what public service looks like,” stated TASC president Pamela Rodriguez. “They are powerful advocates for children and families, and we are honored to present them with our 2014 leadership awards.”
 
TASC will present its 2104 Public Voice Leadership Award award to Pemberton, chief diversity officer and divisional VP for Walgreens. Pemberton spent much of his childhood as a ward of the state of Massachusetts. His memoir, "A Chance in the World: An Orphan Boy, a Mysterious Past, and How He Found a Place Called Home" describes his difficult path through foster care and determined search for family.
 
Pemberton’s story underscores the importance of connected and accountable systems of care, the value in programs and services that protect and support children, and the essential inclusion of opportunities to intervene with parents struggling with substance use disorders or mental illness.
 
“Mr. Pemberton’s painful childhood journey is one that too many children experience,” said Rodriguez, “and we share in his deep commitment to continually improve the services and systems that affect the lives of vulnerable children."
 
Hunter, who will receive TASC’s Justice Leadership Award, is a consistent champion for addiction treatment and fair criminal justice policies. As a state senator since 2003, she has led efforts to assure funding for addiction treatment. She also chaired the Illinois Disproportionate Justice Impact Study Commission and led its investigation of drug policies that have resulted in the over-representation of minorities in Illinois’ courts and prisons.
 
Most recently, Hunter secured successful passage in the General Assembly of legislation designed to expand the use of criminal justice diversion programs that connect individuals to community-based services. This bill is a step forward in enacting “No Entry” policies to reverse the flood of people with non-violent offenses entering the justice system.
 
“We are grateful to Sen. Hunter for her leadership in confronting tough challenges,” said Rodriguez. “Whether securing funding for human services or advocating for policies that apply justice more fairly, Sen. Hunter has been a trusted friend to the families and communities we seek to serve.”
 
Each year, TASC recognizes outstanding leaders who have demonstrated innovation and courage in addressing some of society’s most pervasive challenges. The agency’s 2014 luncheon will take place Wednesday, Dec. 10 at The Westin Michigan Avenue in Chicago.

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