Deloitte: In-store mobile payment on the rise
NEW YORK — Consumers are increasingly using their mobile phones for one specific retail-related purpose.
According to the Deloitte 2015 Global Mobile Consumer Survey, the use of mobile devices to make in-store payments has nearly quadrupled in the past year. In-store mobile payments have increased from 5% of total in-store payments 2014 to 18% in 2015.
The most popular uses of mobile payments were for public parking (19%), gas station purchases (18%), coffee shops, and fast food dining (17% each). The 25-to-34-year-old demographic is driving the majority of this activity for in-store purchases at 36%.
At the same time, half of consumers said that they don’t view mobile in-store payments as secure enough. Moreover, 36% of consumers simply do not see any benefits to using mobile phones for in-store payments.
Other notable findings include:
- Sixty-one percent of American consumers indicate that they sometimes, if not often, use their smartphone while out shopping.
- More than one-third of all consumers use their smartphones predominately without the prompt of an incoming message or alert.
- Four percent of consumers in the U.S. look at their phones more than 200 times a day.
- Nearly half (48%) of consumers check their phones up to 25 times per day.
- Ownership for fitness bands doubled year-over-year, with approximately 10% of consumers owning a fitness band.
While more consumers own fitness bands than smartwatches, smartwatches drive greater usage. Seventy-four percent of consumers use their smartwatch on a weekly basis, compared to 66% who use their fitness band weekly.
“We believe that education of consumers on the benefits of advanced security features of some forms of mobile payment technologies could yield additional growth opportunities for the sector,” said Craig Wigginton, vice chairman and U.S telecommunications sector leader, Deloitte & Touche LLP.
Walgreens takes deeper dive into consumer insights with Verve Chicago
CHICAGO — Walgreens earlier this year tapped Verve Chicago to help capture deeper consumer insights from members of its Balance Rewards Loyalty program through a new shopper panel.
The panel is called Walgreens Viewpoint and is an online research community where registered users can read about and post on various topics, receive Walgreens-related news and participate in surveys and sweepstakes.
“Our Community Panels change the way businesses do customer research,” Verve notes on its website. “Stakeholders can immerse themselves in their customers’ shoes, whilst also being able to quantify opinion quickly. So not only is the customer voice brought to the heart of decision making but research becomes more agile, powerful and creative.”
In September, Verve, which has its roots in the U.K., opened an office in Chicago to "support major Fortune 50 client win."
ShopRite to celebrate latest ‘re-grand opening’
LONG HILL TOWNSHIP, N.J. – ShopRite announced Wednesday that it will celebrate the re-grand opening of its completely remodeled store in Stirling, N.J. with a ribbon cutting celebration on Dec. 10 at 10 a.m.
“We are very excited to mark the official opening of our bigger, better and fresher ShopRite of Stirling location and look forward to continuing our long standing relationship with our valued guests,” stated William Sumas, vice chairman of Village Super Market. “The all new ShopRite of Stirling combines the traditional low prices and value that we’ve always been known for with unique product and service offerings to create the ultimate shopping experience for our loyal customers.”
Scheduled to attend the Dec. 10 ribbon cutting ceremony are New Jersey Lt. Gov. Kim Guadagno, Long Hill Township Mayor Brendan Rae, Deputy Mayor Bruce Meringolo, Committeeman Guy Piserchia, Administrator Neil Henry and Stirling Fire Chief Emeritus Lou Aroneo.
The store is owned and operated by Village Super Market, which also owns and operates 28 ShopRite stores in New Jersey, Maryland and eastern Pennsylvania.
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