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Winning online focus for Kantar Retail annual eCommerce & Digital Strategy Forum
BOSTON — Kantar Retail earlier this week announced that it will hold its annual eCommerce & Digital Strategy Forum in New York Oct. 5-6.
In addition to featuring presentations from Kantar Retail's Reid Greenberg, SVP digital and e-commerce, and Bryan Gildenberg, chief knowledge officer, the two-day event will include insights from Sri Rajagopalan, VP e-commerce at Johnson & Johnson, and Gary Vaynerchuk, CEO of VaynerMedia.
The theme of this year’s event is how to bridge the two parallel areas of focus in today’s e-commerce space — engaging people digitally and driving ROI and profitability from digital marketing and commercial relationships.
The session will supply insight into the underlying shifts in the disruptive nature of digital shopping, engagement and connection. In addition, the annual eCommerce & Digital Strategy Forum will review key trends in the digital landscape today, with an emphasis on partnering strategies to sell through Amazon, Walmart.com and other pure-play or brick-and-click retailers. The forum also will explore current practices to better link digital engagement with commercial reality to drive profitable growth and sell more cases.