Delhaize makes Stefan Descheemaeker new CFO
BRUSSELS, Belgium Major food retailer Delhaize last week announced the hiring of Stefan Descheemaeker as its new CFO, effective Jan. 5.
Forty-eight-year-old Descheemaeker previously worked for Anheuser-Busch InBev, the world’s largest brewer, spending the past 12 years witnessing its growth. Initially known as Interbrew when Descheemaeker joined the company in 1996, the brewer has only recently become Anheuser-Busch Inbev. It merged with Brazil’s AmBev in 2004 and bought Anheuser-Busch this year.
Pierre-Olivier Beckers, Delhaize’s president and chief executive officer, expects Descheemaeker’s experience in Europe and North America to benefit the company. Descheemaeker will be replacing Craig Owens, who left Delhaize in September.
“Stefan’s leadership and drive are outstanding. He has large general management experience on both sides of the Atlantic and extensive financial know-how,” Beckers said.
Kettle Foods releases sea salt and vinegar baked potato chips
SALEM, Ore. Beginning in January, supermarkets and natural food stores will be offering Kettle Foods new Sea Salt & Vinegar Baked Potato Chips in 4-ounce bags for about $3.79.
The new chips combine a tangy vinegar taste with a touch of sea salt and are made from whole potato slices, oil and all natural seasonings. Adhering to Kettle Foods’ commitment to all-natural, healthy snacks, the new product contains no trans fat, MSG, artificial colors or flavors, gluten or preservatives. All ingredients are natural and non-GMO. The snack contains 65 percent less fat than regular potato chips and only 120 calories per serving.
Kettle Foods guarantees great taste, despite the low fat and calorie content. In fact, the company is backing their guarantee with the Snackback Flavor Guarantee in which consumers can return an opened bag of Kettle Brand Baked Potato Chips for the original Kettle Brand Potato Chips if they are unsatisfied with their original purchase.
“Our new Baked Chips are loaded with flavor so consumers can finally hold a healthier snack to a higher standard,” said Julie Dunmire, brand director for Kettle Foods. “Kettle Brand fans will enjoy the same delicious, all natural potato chip, just baked for 65 percent less fat‹we promise.”
Coors Light sweepstakes offers trips to Super Bowl XLIII
MILWAUKEE, Wis. Coors Light is currently running a sweepstakes promotion that offers the chance for one of three pairs of tickets, plus travel and room expenses, to next year’s Super Bowl XLIII. Two addition trips to two Super Bowl XLIV, to be held in 2010, are also available as prizes, Coors Brewing Company said.
The sweepstakes is being promoted in English and Spanish-language packages of Coors and Coors Light “banquet-vented” wide mouth cans and “cold-activated” bottles.
For TV spots, Coors will continue “Coaches” ad campaign airing Super Bowl messages from Mike Ditka and Barry Switzer will begin to air. The spot with Coach Ditka airs Dec. 12 and the TV ad with Switzer is set to debut Jan. 3.
“Every NFL fan dreams of experiencing the Super Bowl in-person, and Coors Light is the only beer that can make that dream a reality,” Lee Dolan, vice president of marketing for Coors Light, said.
Players can enter by texting or entering online access codes found on specially marketed packages of Coors and Coors Light. Consumers over the age of 21 can register online at http://www.coorslight.com/superbowl/ to enter the contest, or text their entry numbers to 42653 (4COLD) for a chance to win. A drawing will be held on Jan. 13 for the Super Bowl XLIII trips and another drawing for trips to the Super Bowl XLIV is scheduled for Feb. 3.