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Del Monte rolls out fruit cups for adults

BY Gina Acosta

WALNUT CREEK, Calif. — Del Monte is teaming up with actress Katrina Bowden to introduce Del Monte Fruit Refreshers, the first ever Fruit Cup snack made just for adults.

Del Monte Fruit Refreshers are a modern, delightful twist on Fruit Cup snacks that combine luscious fruit chunks with delicious, slightly sweetened fruit water to create enticing flavor combinations making it the perfect healthy adult snacking option. Available in two unique varieties, Pineapple with Passion Fruit Flavored Fruit Water and Mandarin Oranges with Coconut Water, Del Monte Fruit Refreshers are wonderfully refreshing without being too sweet.

As an actress and founder of the lifestyle blog FitKatbyKatrinaBowden.com, Katrina Bowden has a fast-paced lifestyle and a need for delicious, nutritious snacks that taste great, keep her energized and are easy to grab and go.

"Del Monte Fruit Refreshers make smart snacking easy! This is the snack that I can throw in my bag every day to enjoy whenever I need a moment to refresh," said Bowden. "That can be before yoga, after a long day on set or wherever my day takes me."

Refreshers are a great, natural way to replenish guilt-free with 100 calories or less.
Available in two tropical flavors nationwide, Del Monte Fruit Refreshers contain one serving of fruit, no high fructose corn syrup, no artificial flavors or artificial sweeteners, and are non-GMO and BPA intent-free with 100 calories or less per serving.

"From the beginning, we set out to make a Fruit Cup snack targeting our adult consumers.  Our research indicated that while kids enjoy our Fruit Cup snacks, so do adults, yet most of what is in the marketplace today doesn't target adult needs for more adventurous flavors, larger sizes, and more intriguing and convenient packaging," said Joanna Komvopoulos, senior assistant brand manager for Del Monte. "We're excited to partner with Katrina Bowden, she's a natural fit for Del Monte. As a busy actress she understands the importance of making smart snacking decisions on the go."

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NYT: Candy icon Forrest E. Mars Jr. dies at 84

BY Gina Acosta

Forrest E. Mars Jr., who helped build Mars Inc. into the world’s largest confectionary company, died on Tuesday in Seattle. (New York Times)

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New coconut water brand coming to shelves

BY Gina Acosta

SAN CLEMENTE, Calif. — As coconut water grows in popularity, a new brand is looking to leverage the juice trend.

An athlete startup called Villager Goods plans to launch a packaged coconut water line this fall.  Villager Goods says it will introduce three coconut water flavors – original, pineapple and chocolate – delivering a premium organic, not-from-concentrate product priced in line with mainstream non-organic competitors.

"As a brand and as individuals, we want to use our power of influence for something good," said Ryan Kingman, president of Villager.  "Our goal is to build a global community that inspires individuals to lead a healthier lifestyle."

Villager Goods plans to introduce additional organic food, beverage and consumer goods products in the future. The company says its initial products will be available online at villagergoods.com and at retail locations nationwide.

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