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Degree Women partners with music artist Ciara

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever’s Degree Women is teaming up with music artist Ciara for its “Do:More” campaign, which aims to encourage women nationwide to challenge themselves and pursue their passions.

As part of the campaign, the brand is providing an exclusive look into Ciara’s journey to improve every day as a singer and dancer. Her journey of inspiration and motivation will be chronicled on the Degree Women Facebook page. Fans can like the brand to unlock video content from Ciara and enter for a chance to win prizes.

"We are so excited to be partnering with Ciara — as one of music’s most active performers, she truly embodies the Do:More spirit that we try to ignite in our consumers," stated Matthew McCarthy, senior marketing director for Unilever North America. "Ciara not only defines what Do:More is all about — following your passions, trying something new and living life to the fullest — but she puts that on display every time she takes the stage to perform, as evidenced by her numerous awards and successful new album."

As an official sponsor of the 2013 MTV Video Music Awards, which airs on Aug. 25, Degree Women will be providing fans with access backstage at the VMAs via MTV’s VMA All Access multi-camera experience live stream available at VMA.MTV.com and through the MTV app. The experience will offer fans 10 different behind-the-scenes camera feeds — including the audience reaction camera and a curated "MTV Cut."

 

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One Condoms sponsors gay pride-themed wrapper design contest

BY Alaric DeArment

BOSTON — Condom brand One is sponsoring a packaging design contest in honor of gay pride, the company said Friday.

The company said it was updating its crowd-sourced wrapper design mix and would accept designs from August 23 through November 23 as part of the One Pride Design Contest.

"Our design contests are a big part of the company’s personality," One founder and CEO Davin Wedel said. "Because our products cater to so many different types of people, our contests are widely appealing and bring out the artist in anyone, from amateurs to professional designers. We are excited that this theme has the potential to draw out sexy and edgy designs while also acknowledging the incredible recent events around gay rights."

All qualified submissions will be posted on the One website, and a panel of judges will evaluate the top-25 designs and select five winners. Winners will receive a cash prize and a year’s supply of condoms with the design, as well as a donation of 5,000 condoms to a charity of the designer’s choice.


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Jim Spencer promoted to president of Kinney Drugs stores

BY Jason Owen

Gouverneur, N.Y. — Kinney Drugs Inc. announced today the appointment of Jim Spencer to president. Prior to the announcement, Spencer had served as COO.

In this expanded role, Spencer will be responsible for the total customer experience and strategic growth of the company’s retail drug stores. In addition to overseeing pharmacy and retail operations, marketing and merchandising, he will assume oversight responsibilities for company logistics. Spencer will continue to report to Bridget-ann Hart, R.Ph., president of Kinney healthcare services.

“Jim continually demonstrates the quality of leadership and high standards that have been an integral part of the success of our company,” says Craig Painter, chief executive officer and chairman. “Combining all the functions that directly impact the profitability of our stores under Jim’s proven leadership will better position us to grow our business and enhance the overall customer experience.”

Kinney Drugs Inc. is a leading pharmacy healthcare company that strives to provide the highest quality pharmacy, health and retail services in the communities served. Founded in 1903 by Burt Orrin Kinney, the company has grown into a diversified pharmacy healthcare network that offers retail pharmacy, pharmacy benefits management and institutional pharmacy services. Kinney Drugs retail pharmacy operates 98 drugstores in central and northern New York and Vermont, as well as a distribution warehouse.

Kinney Drugs is an employee-owned company headquartered in upstate New York. For more information, visit Kinneydrugs.com.


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