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Decas releases ‘super-charged’ fruit snacks for summer

BY Jenna Duncan

CARVER, Mass. Decas has released its Fruitaceuticals line of premium, all-natural, fruit snacks for children, “super-charged” with antioxidants.

“Parents who are looking for ways to help their kids develop healthy eating habits can get a big boost with Fruitaceuticals,” director of sales and marketing of Decas Botanical Synergies [maker of Fruitaceuticals], Dan Souza, said. “They help kids start to eat more fruits on a regular basis, and improve their daily nutritional intake as well.”

Fruitaceuticals are dried Cape Cod cranberries enriched with antioxidant-rich pomegranates or omega oils. They come in two varieties: PomaCrans, cranberries with pomegranate juice; and OmegaCrans, cranberries enhanced with cranberry seed oil and a uniquely balanced blend of omegas 3,6 and 9.

Fruitaceuticals can be eaten out of the bag, mixed into cereal or yogurt, or used as a topping on salads or ingredient in trail mixes.

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Coca-Cola, Nielsen team up to analyze soft drink trends worldwide

BY Jenna Duncan

PHOENIX The Nielsen Company yesterday announced it will join forces with Coca-Cola to provide integrated marketing services to the beverage maker in more than 70 markets around the globe.

Nielsen will provide Coca-Cola with services and information on trends and consumer spending patterns, as well as use of Nielsen Answers, a technology-based business intelligence program developed by the marketing research giant. The companies said that extending the partnership will help Coca-Cola chart its brands relative to competition, and synthesize consumer opinions and data.

“This is truly a win-win,” Mark Greatrex, senior vice president of Still Beverages [Coca-Cola] told the media. “At Coca-Cola, we benefit from increased productivity, improved market insights and cost savings as we continue to grow our business. With our Nielsen partners, we’ve forged an impactful and collaborative relationship that will only help us continue our success—across the globe.”

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Safeway, Warner Bros. partner on healthy foods for kids

BY Alaric DeArment

NEW YORK Bugs Bunny will soon stop lending his endorsements to junk food in Safeway stores. Instead, the cartoon rabbit known for his love of carrots will promote healthy eating along with the other Looney Toons characters, under a new contract between Safeway and Warner Brothers Consumer Products, Safeway announced Wednesday.

Warner Bros. will work with Safeway to promote healthy eating as part of the supermarket chain’s Eating Right Kids line of foods and beverages when the products are launched later this year. Eating Right Kids is an extension of the store’s Eating Right products for adults, which were launched last year.

The line will include more than 100 items across 30 categories that include breakfast foods, snacks, beverages and portable meals. The adult Eating Right line has more than 200 products across 30 categories.

Warner Bros. Consumer Products is a subsidiary of Warner Bros., which is part of AOL Time-Warner. Safeway operates 1,740 stores in the United States and Canada.

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