Dasani unveils new sparkling water flavors
ATLANTA — The Coca-Cola Company is leveraging the increasing popularity of sparkling water by expanding its Dasani Sparkling line.
Beginning in May, the lineup of Dasani Sparkling flavors – lime, berry, black cherry and lemon – will be joined by two new varieties: raspberry lemonade and tropical pineapple. The new flavor launch coincides with the introduction of DASANI Sparkling’s “Break for Bubbles” national marketing campaign, which encourages people to take a break from everyday stress with their favorite sparkling water.
“We know people are increasingly looking for ways to stay hydrated and refreshed throughout the day with a little more flavor and fun – whether they’re at home or out and about,” said David Preston, group director, Dasani, Coca-Cola North America. “We’re innovating on Dasani Sparkling, offering more options, more flavors and more packages, which means we continue to offer a range of products that give people what they’re looking for.”
All six flavors will be available for purchase nationwide in 8-packs of 12-ounce sleek cans, featuring a more slender profile and refreshed graphics. Dasani Sparkling is also now available in a resealable 20-ounce bottle in lime and berry flavors, catering to people who want the convenience of a resealable bottle for an on-the-go lifestyle.
New 20-ounce bottles are available now in stores nationwide, and 12-ounce 8-pack sleek cans will be on store shelves at major retailers across the country beginning in May.
Dannon commits to natural ingredients for flagship brands
WHITE PLAINS, N.Y. — One of the nation’s leading yogurt brands is overhauling its portfolio of products by adding more natural ingredients.
Dannon says its three flagship brands, Dannon, Oikos and Danimals, will move to more natural ingredients that are non-GMO and non-artificial. Additionally, for these three brands, the feed of its farmers’ cows will be non-GMO. Starting in 2017 and completing the transformation by the end of 2018, Dannon says it will work with its farmer partners to ensure that the cows that supply Dannon’s milk for these flagship products will be fed non-GMO feed, a first for a leading non-organic yogurt maker.
“We created a new way to work with dairy farmers to improve our shared sustainability priorities,” said Mariano Lozano, president and CEO of the Dannon Company. “Our ambition is to produce healthy food that is affordable, creates economic and social value and nurtures natural ecosystems through sustainable agriculture. Although our journey is independent from that of our organic sister companies, we have learned a lot from and are inspired by Stonyfield and Happy Family.”
The New York-based company, which sells more than 200 different flavors, styles and sizes of cultured refrigerated and frozen dairy products at mass retailers nationwide, has pledged to “evolve the remaining brands over time.”
“It’s our mission to bring health through food to as many people as possible,” said Lozano. “And it’s our passion to help people enjoy the benefits of yogurt every day in a sustainable way. While this commitment is ambitious, we believe it’s necessary to continue to serve Americans using a sustainable and transparent model.”
Hershey products go red, white and blue for Team USA
HERSHEY, Pa. — Iconic candy brand Hershey is unveiling new, patriotic-themed packaging on some of its most popular brands as excitement for builds for the 2016 Olympic Games.
For the first time in the history of the bar, Hershey’s Milk Chocolate Bar will be swapping out its traditional silver lettering to red, white and blue.
“Both Hershey and Team USA share a unique, irreplaceable place in the hearts, lives and memories of many Americans. We want our country and athletes to know that Hershey is here to help celebrate every moment. What better way than with a patriotic version of one of our signature products,” said Mary-Ann Somers, vice president and general manager, U.S. Confection, the Hershey Company. “We believe that the decision to change our iconic Hershey’s Milk Chocolate Bar lettering for the first time in 122 years is a testament to how much we value our partnership with Team USA. Hershey is behind Team USA and we are here to express our support for our athletes as they complete their journey to Rio.”
The brand will also roll out a Team USA line of products in May. They will be available at mass, grocery, drug and specialty retailers nationwide including Walmart, Sam’s Club, Kroger, Walgreens and CVS, as well as Hershey’s Chocolate World locations and online at Amazon.com.
The full line-up of patriotic products includes Hershey’s Milk Chocolate Bars, Hershey’s Milk Chocolate with Almond Bars, Reese’s Peanut Butter Cups, Kit Kat Wafer Bars and Payday Bars. The special-edition products also include 12-ounce bags of Hershey’s Kisses Chocolates (wrapped in stars and stripes foil), Reese’s Miniatures, Hershey’s Miniatures, York Candies and Rolo Candies.