Dasani debuts PlantBottle packaging
ATLANTA Coca-Cola water brand Dasani is rolling out its PlantBottle packaging, a 100% recyclable bottle made of up to 30% plant-based materials.
In line with the lauch, Dasani is promoting the importance of recycling by creating a limited-edition line of green-colored hats that benefit Ocean Conservancy, with the help of PSIMadeThis.com founder and designer Erica Domesek. The hats consist of everyday household items and are available at SatineBoutique.com, just in time for Earth Day.
“Dasani PlantBottle packaging is both made from renewable material and recyclable,” said Abigail Greene, Dasani senior brand manager at Coca-Cola North America. “Erica’s designs will help us spread the word of our West Coast Dasani PlantBottle roll out, and we have committed a substantial charitable donation to Ocean Conservancy to help support clean beaches, lakes and rivers.”
Coca-Cola is the first to market with a recyclable PET plastic bottle made partially from plants.
Consumers seek insurance for Butterfinger bars
GLENDALE, Calif. Butterfinger last week kicked off a special “insurance program” for consumers.
Nestle USA announced it secured a $1 million insurance policy for Butterfinger through Lloyd’s of London, the world’s leading specialist insurance market on April 1. In line with the insurance policy, Nestle USA said would replace any Butterfinger bar that someone else lays a finger on (no questions asked!), up to the first 100,000 bars properly redeemed online at Butterfinger.com/BarInsurance. Nestle USA will mail a coupon for one free, single Butterfinger bar to the first 100,000 consumers to properly file an online claim. Additionally, consumers can win other such valuable prizes as a smart phone, video game console, $300 electronics gift card, or a one-year supply of Butterfinger bars. During the promotional period of April 1 through April 14, every person who submits a bar theft story online or tales of how someone laid a finger on their bar at Butterfinger.com/BarInsurance is eligible to enter a contest to win one of these valuable prizes, no purchase necessary.
“Nestle takes very seriously a consumer’s desire to always lay a finger on a Butterfinger,” said Nestle USA confections and snacks spokesperson Tricia Bowles. “We know how much you value your favorite candy bar, and now there’s a million dollar policy to protect it.”
Seagram’s Escapes introduces new packaging
ROCHESTER, N.Y. Seagram’s Escapes recently introduced new packaging that showcases its colorful, flavored malt beverage to consumers.
The new bottle features a transparent label on each bottle for easy viewing of the refreshing beverage inside. The new pressure sensitive label found on the 11.2 ounce bottles contains lightly screened graphics of a beach scene. The secondary packaging helps tell the brand story of how Seagram’s Escapes celebrates and complements moments when people can “unwind.”
“The main goal of the Seagram’s Escapes packaging redesign was to provide a contemporary look that today’s consumers can relate to. We feel that our new packaging helps people envision themselves enjoying our beverage flavors and unwinding at the same time,” said Jennifer McCauley, brand manager for Seagram’s Escapes.
The new packaging hits store shelves nationally this month.