Dark and Lovely partners with Black Girls RUN! as beauty sponsor
NEW YORK — SoftSheen-Carson’s Dark and Lovely hair care brand for women of color has teamed up with Black Girls RUN! as their exclusive beauty sponsor for 2014.
The mission of Black Girls RUN! is to become the leading resource and inspiration for generations of African-American women seeking to develop and maintain a healthy lifestyle.
The 2014 partnership includes the “Preserve the Sexy Tour,” which kicked off March 22 in Orlando, Fla.; as well as the Sweat with Your Sole Conference and Race Weekend. These events will reach major cities across the United States.
"We are thrilled to partner with Black Girls RUN!" stated Mezei Jefferson, director of education, SoftSheen-Carson. "Many women use their hair as an excuse for not exercising, but we believe you don’t have to sacrifice a workout to keep the style that you love. We’re excited to use this platform to educate women on caring and styling their hair — whether curly or straight — for fitness."
Dark and Lovely will be offering product sampling and raffles at the tour stops, along with hair maintenance tips and one-on-one hair consultations by the Dark and Lovely Style Squad at select stops.
The upcoming Black Girls RUN! Preserve the Sexy tour stops include:
- April 12 – New Orleans
- May 3 – Charlotte
- June 7 – Philadelphia
- June 21 – Washington, DC
- July 12 – Houston
- Aug. 9 – Atlanta
The Preserve the Sexy Tour is a conference open to runners of all levels, from beginners to veterans. The tour will feature sessions including coaching on running anatomy, form, and muscle assessments from experts, and concludes with a celebratory fitness party.
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Study: More smokers would quit if state Medicaid programs covered more cessation treatments
ATLANTA — More smokers would quit if state Medicaid programs covered more cessation treatments and removed barriers to coverage, according to a Centers for Disease Control and Prevention study published in Thursday’s Morbidity and Mortality Weekly Report.
“There’s evidence suggesting that smokers enrolled in Medicaid, like other smokers, want to quit and will take advantage of covered cessation treatments to help them quit for good,” commented Stephen Babb, co-author of the article.
Some of the strongest evidence comes from Massachusetts, which expanded its Medicaid cessation coverage in 2006.
“Massachusetts heavily promoted its new Medicaid cessation coverage to Medicaid enrollees and health care providers, and saw a drop in the smoking rate among Medicaid enrollees from 38% to 28%,” Babb said. There was also an almost 50% drop in hospital admissions for heart attacks among those who used the benefit. It is important that all smokers who want help quitting, including smokers enrolled in Medicaid, have access to proven cessation treatments and services.”
“States can save lives and reduce costs by providing Medicaid coverage for all proven cessation treatments, removing barriers to accessing these treatments, and promoting the expanded coverage,” stated Tim McAfee, director of the CDC’s Office on Smoking and Health. “Reducing the number of smokers will save lives and reduce health care costs.”
All 50 states and the District of Columbia cover cessation treatments for at least some Medicaid enrollees. Efforts to expand state Medicaid coverage for all smoking cessation treatments and the removal of coverage barriers have shown mixed progress over the past five years, the agency reported.
Americans enrolled in Medicaid are more likely to smoke than the general population, and smoking-related disease is a major contributor to increasing Medicaid costs. Insurance coverage of proven cessation treatments leads to more smokers using the treatments and successfully quitting smoking. A recent study from the American Journal of Preventive Medicine found that more comprehensive state Medicaid coverage was associated with increased quit rates among smokers enrolled in Medicaid.
Seven states cover all approved medications and in-person counseling cessation treatments for all Medicaid recipients. All states have some barriers to getting these treatments. The most common barriers are limits on how long treatment is covered and how much is covered per year; prior authorization requirements; and copayments.
The study compares 2008 with 2014 data and found that 41 states made changes to the treatments they covered for at least some plans or populations. Nineteen states added treatments to coverage without removing any treatments from coverage and eight states removed treatments from coverage without adding any treatments to coverage. Fourteen states both added and removed coverage.
During this same period, 38 states made changes to barriers to accessing treatments for at least some plans or populations. Nine states removed barriers without adding new barriers, 12 states added new barriers without removing existing ones, and 17 states both removed and added barriers.
Hear,hear. But I think it's a case of an ounce of prevention equals a pound of cure. In other words, incent people to make better lifestyle choices by supplementing preventative solutions like smoking cessation today, and in the tomorrows of 10 years, 20 years save the cost of treating someone with emphysema/COPD, or worse, lung cancer. Incidentally, there's talk of holding people who make those lifestyle choices accountable for the extra burden they place on the healthcare system. In the past we've reported on employers who not only refuse to hire smokers, but also will terminate any smokers on their payroll — quite the economic motivator to quit. And under the Affordable Care Act, insurers will be able to charge a 50% premium to smokers. While that doesn't have any bearing on Medicaid programs, I think it will continue to raise awareness around the need to quit smoking, or better yet, never to begin smoking. The reality is smokers smoke, and they will spend any money they have at their disposal to continue to do so. I think it makes sense to invest the hundreds of dollars per smoker today to entice them to quit before they become that hundreds of thousands of dollars of burden tomorrow. Marilyn, thanks for commenting!
Yes, no doubt reducing the number of smokers would save lives and reduce cost. However, it seems a little odd that the State (Medicaid) is not supplying all the dollars that smokers spend to smoke, but is now expected to pay for the things that would help them quit. Do you see a problem here? Our country is full of people who want the government to pay for what they need, so that they can continue to buy what they want. Has anyone priced cigarettes lately? Let's get our priorities straight and require a little personal responsibility. Do the math. Tired of paying, Marilyn C, RPh Somewhere in Texas
Fred’s paring its merchandising mix to favor pharmacy
MEMPHIS, Tenn. — Fred’s Super Dollar will be exiting a number of front-end categories — including footwear, televisions/home theater and select home furnishings — in an effort to expand seasonal, health, beauty, pharmacy and OTC, in line with reconfiguration plan strategies, Fred’s CFO Jerry Shore told analysts Thursday.
For Fred’s, it’s all about building out its pharmacy business. "By exiting these product lines, the company will better tailor its health and beauty care products to be more reflective of a pharmacy’s product offering," explained Bruce Efird, Fred’s CEO. "In stores without pharmacy exiting these product lines will make much needed space available for ongoing automotive and hardware expansion plans."
In 2013, Fred’s reconfigured 322 locations and boosted its pharmacy footprint from 346 to 355 locations. By the end of its fiscal 2014 first quarter, 53% of stores will feature a pharmacy offering and by the end of the year, 56% of stores will host a pharmacy, noted Efird.
"As we continue to accelerate our pharmacy presence, we are further leveraging our pharmacy department by tailoring our general merchandise mix towards our pharmacy customers in stores with pharmacies," Efird said. "We will be retrofitting 80 stores in the first half of 2014 with the reconfiguration program as well. The results of reconfiguration continues to be positive, with comparative sales of retrofitted stores realizing a 1.6% comp gain over the chain store average."
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